NEW LOOK FOR STRATHISLA 12 YEAR OLD  

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has unveiled a new, modern logo and bottle design for its award-winning Strathisla 12 Year Old single malt whisky to maintain the brand’s relevance in today’s malt market.

The new packaging combines the brand’s unrivalled heritage with a fresh, modern design and is now available in more than 25 markets including theUK,Spainand Asia Duty Free, with the RRP of £40.49 or $49.99.

Made from clear glass with a thick, solid base and wide pouring neck, the bottle has a recognisable malt feel that draws attention to the quality of the whisky. The brand’s new logo features on the label as a stylised image of what makes Strathisla the most recognisable distillery inScotland, its distinctive twin pagodas.

Nikki Burgess, the International Brand Director for Chivas Brothers’ Malts Portfolio, says: “Strathisla 12 Year Old has long been considered the connoisseurs’ best kept secret as a rare malt whisky produced in limited quantities from a world famous distillery. We are confident that the fresh approach for Strathisla, an example of Chivas Brothers’ continued commitment to innovation, will attract both adventurous and established whisky drinkers to the brand and the wider Chivas Brothers portfolio.”

Distilled at the oldest distillery in the Scottish highlands, the quality of Strathisla 12 Year Old has been consistently recognised by the world’s most esteemed international spirits competitions* and the redesigned bottle is available in both 70cl and 1l formats in a luxury gift box.

Notes:

Strathisla 12 Year Old tasting notes [40% ABV]

Nose: Rich and fruity with a complex array of hay-like aromas, balanced with a dry oakiness.

Taste: Full, rich and hay-like flavours with a mellow nutty sweetness.

Finish: Rich, mellow.

*Strathisla 12 Award Wins

Strathisla 12 Year Old has won the following accolades at spirits competitions in the last five years:

2013 – World Whiskies Awards – Best Speyside Single Malt Under 12 Years

2013 – The Scotch Whisky Masters – Master

2011 – International Spirits Challenge – Gold

2009 – International Wine & Spirit Competition – IWSC Trophy

Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

For further information please visit www.chivasbrothers.com