Benromach To Double Production – Scotch Whisky News
Benromach to double production
The smallest distillery on Speyside is set for a major expansion to meet growing demand for their single malt whisky around the world.
Benromach, rescued by family-owned whisky specialists Gordon & MacPhail and re-opened in 1998, has enjoyed strong sales growth in recent years.
Just two distillers, Keith Cruickshank and Mike Ross, currently produce the handcrafted Benromach range.
As part of a seven figure investment in the brand, Gordon & MacPhail is to recruit another distiller as production is increased.
Managing Director Michael Urquhart said: “We are very proud of Benromach whisky. It’s handcrafted and the only traditional Speyside whisky currently being produced.
“It’s been a huge success and we know we will need to increase production if we are to meet demand in the future. Whisky production is a business that needs vision and long term planning and this is a sign of the confidence we have in the Benromach brand.
“This investment comes on the back of 40% growth in worldwide sales in 2012 and continued strong growth in 2013, coupled with our ongoing projections.
“Keith and Mike are very much looking forward to welcoming a third member of the team in the coming months.”
As well as employing a third stillman, the company will build another two warehouses next to the Forres distillery as well as recruiting a brand manager.
Benromach Distillery, established in 1898, was purchased by Gordon & MacPhail in 1993 after being closed for many years.
It was completely refurbished and refitted and was officially re-opened in 1998 by HRH The Prince of Wales. Since then it has launched a series of single malt whiskies including the flagship 10 Years Old.
The company recently won their second Queen’s Award for Enterprise for International Trade, partly as a result of the success of Benromach. Total company exports had risen 55 per cent in 2012 and have doubled in the three previous years.
Overall sales of Benromach continue to build with an increase of 40 per cent in the last year. Along with a strong UK presence, Benromach is now exported to 40 countries with major markets in Sweden, China, France and the US.
The company has won many awards during the last decade for a series of innovative products including Benromach Organic in 2006, the world’s first fully certified organic whisky.
Notes
Benromach Distillery
Established in 1898, Benromach distillery changed hands many times and was virtually derelict when bought by Gordon & MacPhail in 1993. Drawing on generations of whisky expertise, the company carried out a painstaking refurbishment and the distillery was officially re-opened by Prince Charles in 1998.
In reopening Benromach Distillery, Gordon & MacPhail decided to create a traditional Speyside single malt – a style that draws its influence from pre-1960s Speyside whiskies.
Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four star visitor centre is open to the public throughout the year for tours and tastings. Benromach distillery is a member of the world famous malt whisky trail.
Benromach 10 Years Old
Benromach 10 Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least 10 years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.



























