BUSHMILLS™ IRISH WHISKEY MAKES NEW FRIENDS AMONG WORLD LEADERS
Fermanagh, Northern Ireland, Wednesday, June 2013: What do you give a world leader who’s got everything? In this instance, it’s a bottle of Bushmills 12 Year Old Single Malt Irish Whiskey from the people who are famous for bringing friends together.
Heads of state from the G8 nations, who were meeting in Northern Ireland this week, were sent home after their two-day summit with a personalised bottle of the 12 Year Old Single Malt as a gift from UK Prime Minister David Cameron.
The bottles, from the Old Bushmills Distillery on Northern Ireland’s rugged north coast, were chosen by Cameron among gifts that represent the best of Northern Ireland.
Mr Cameron presented the bottles to each of the heads of states as well as to key delegates who travelled with them to the summit at Lough Erne Resort in Enniskillen, County Fermanagh, on 17 and 18 June.
Bushmills Master Distiller, Colum Egan selected one of the distillery’s finest reserves – Bushmills 12 Year Old Single Malt – for the commemorative gift, a Single Malt which is only available at the distillery itself.
Colum Egan said: “Here in Bushmills we say that getting to know our whiskey is like building a friendship – the more time you spend with it the more you appreciate its character and personality.
“The chance to make friends with world leaders only comes along once in a lifetime, so we are all mighty proud that Bushmills has forged new friendships with the heads of some of the most powerful nations on earth.”
Bushmills Irish Whiskey also partnered with the Northern Ireland Tourist Board at the G8 summit to provide media from around the world with a series of tutored tastings of its handcrafted range including: Bushmills, Black Bush™, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt, Bushmills 1608 and Bushmills Irish Honey Spirit Drink.
Immediately after the summit, the distillery based on Northern Ireland’s north coast, is staging ‘Bushmills Live’, a festival of handcrafted whiskey and music (June 19 and 20) where a range of indie artists including Of Monsters and Men will play to an audience of 500 international music and whiskey fans from countries such as the United States, Russia, Portugal and Bulgaria.
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ABOUT BUSHMILLS™ IRISH WHISKEY
With a heritage rooted in authenticity and quality, Bushmills Irish Whiskey is produced, aged and bottled at Ireland’s oldest working whiskey distillery in the village of Bushmills in County Antrim on the far north coast of Ireland. The Old Bushmills Distillery uses 100% malt barley to handcraft triple-distilled whiskey, which is what creates the smooth taste that is the Bushmills house style. The Bushmills portfolio includes: Bushmills Irish Whiskey; Black Bush, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt, Bushmills 1608 and now Bushmills Irish Honey Spirit Drink.
ABOUT DIAGEO
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.
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