Chivas Brothers Celebrates Success in Asian Sprits Masters – Scotch Whisky News
Gold rush continues as the quality and prestige of the Chivas Brothers’ range is recognised in Asia.
Chivas Brothers, the global leader in luxury Scotch whisky and premium gin, is celebrating after winning nine medals in The Asian Spirits Masters, highlighting the outstanding and consistent quality of the portfolio.
The biggest success in the awards was The Glenlivet XXV, which was the only Scotch whisky to win a prestigious Master Award, the top honour given by the competition.
There was further success for the company as Gold medals were awarded to The Glenlivet 18 Year Old.
“With an incredibly strong line up at 2013 The Asian Spirits Masters, we congratulate Chivas Brothers for their outstanding performance across their portfolio. Being the only Scotch whisky to win the competition’s highest honour –Master– is impressive and is testament to the outstanding, consistent quality that The Glenlivet is renowned for.” said Daisy Jones, associate publisher of The Spirits Business.
Alan Winchester, Master Distiller for The Glenlivet said “To be the only Scotch whisky to receive a Master award in The Asian Spirits Masters is a huge honour for us. As the original single malt whisky, we are committed to continuing The Glenlivet’s award-winning legacy so recognition from industry experts such as the judges in this competition shows us that our hard work and dedication is really paying off.”
Conducted for the second year in April 2013, the annual Asian Spirits Masters is an extension of the internationally-recognised Spirits Masters series. An awards competition for any spirit available in at least one Asian market, the Masters centres around a blind tasting judged by a panel of leading spirits and trade specialists. The results are published in full in the May issue of The Spirits Business ahead of the awards ceremony, which is expected to take place in late 2013.
FULL RESULTS
The Asian Spirits Masters
Master
The Glenlivet XXV
Gold
The Glenlivet 18 YO
Silver
The Glenlivet 21 YO
Chivas 12
Ballantine’s 12
100 Pipers
















