NEW CHIVAS DOUBLETAKE: THE APP THAT HONOURS THE MAN BEHIND THE CAMERA – MAKING YOU PART OF THE PHOTOS YOU TAKE

For moments that are better together

Chivas, the Scotch whisky for modern gentlemen, has today announced the launch of Chivas DoubleTake – a photo app that honours the man behind the camera, as well as the subject in front.

Using the iPhone’s camera technology to show both the subject and the photographer in the same photo, Chivas DoubleTake creates memories that really give the full picture. Simultaneously activating the iPhone’s self-facing camera and the one shooting the subject, the app instantly creates a unique side-by-side image that’s ready to share via email, Facebook and Twitter.

Whether capturing a moment with friends – on holiday, on a night out or at a live show – Chivas DoubleTake shows that life is better together – making photographers part of the photos they take. The app also shows an evolution from the recent phenomenon of the self-portrait allowing photographers to add context to their ‘selfy’ by showing their point of view.

Speaking of the launch, Global Brand Director for Chivas, James Slack said: “Chivas DoubleTake is a fun way to capture the situation from another perspective, ensuring the photographer is a part of the shot as well. The app uses clever iPhone camera technology in a way that also helps you remember the person who took the photo and gives you a fun and easy way to share everyday moments with friends via social media.”

Chivas DoubleTake is great for group situations, adding something special to each photo: the person who took it. To find out more about the app and download for free, visit www.ChivasDoubleTake.com.

Notes:

• The free download is available now from iTunes
• Chivas DoubleTake is compatible with all  Apple devices with a front-facing camera, including the iPhone 4, 4S, 5 and iPad 2, and is also optimized for iOS6

About Chivas

Chivas is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas range is the epitome of style, substance and exclusivity and includes Chivas 12, Chivas 18 and Chivas Regal 25 Year Old.