Devilish Spirit Wins Prestigious Design Award

The Devil’s Punch Bowl whisky has won a top award at the recent World Whiskies Design Awards for its innovative packaging and demonic design.

The whisky from Isle of Arran Distillers, released last year as the first in a trilogy of wicked spirits, came top in the ‘Best Single Malt under £99’ category where it was described by judges as “brooding, dark and conceptualised”.

The story behind the design helped The Devil’s Punch Bowl clinch the top spot as the whisky is named after the glacial hollow Coire na Ciche on Arran, which evokes a very sinister atmosphere and is only accessible by boggy footpaths.

When it was released last year just 6,660 bottles were made, which sold out in record time.

Commenting on the design the judges said: “Excellent piece [of design work] with a great story that has been well executed in the design. Fantastic use of typography too.”

Revealing a demonic obsession, Arran Distillers is set to unveil the Devils Punch Bowl part 2 in June this year.

Euan Mitchell, managing director of the distillery, said: “A lot of hard work goes into producing an exceptional spirit. That same care and attention goes into the design and all other elements of every product.

“So it is satisfying when our products are recognised by the industry and our peers.

“With our next release we’re continuing to push boundaries and challenge the notion of what quality malt whiskies should look like. I believe our distillery is based in the most beautiful part of Scotland, but we don’t rest on our laurels by using images of rolling mountains and bubbling springs – there’s a much more devilish side to Arran than that.”

The second whisky in the Devil’s Punch Bowl trilogy will be released in June 2013 and available in specialist whisky shops and at www.arranwhisky.com.

For more information visit www.arranwhisky.com

* Accolades for Isle of Arran Distillery include Winner for: Scottish Distiller of the Year (2007) and Scottish Drinks Producer of the Year (2007); Queen’s Award for International Trade (2005); Best New Exporter (2004).

Product awards include: ‘Double Gold Medal at the San Francisco World Spirits Competition 2013’ for the Arran 12 Year Old Cask Strength, ‘Double Gold Award’ for Arran’s 14 Year Old Single Malt and ‘Gold Award’ for Arran’s 10 Year Old Single Malt at the San Francisco World Spirits Competition 2012. Double Gold in FiftyBest.com awards 2012. ‘Best Single Malt Scotch 11-15 Years’ for The Arran Malt Sherry Single Cask 1998 (2010) and ‘Best Single Malt Scotch 11-15 Years’ for the Icons of Arran Peacock (2011. ‘Best Single Malt Scotch 12 Years & Under’ for The Arran Malt Amarone Cask Finish (2008), Best Whisky Liqueur in the World Whiskies Awards for Arran Gold (2007).