Get the Party Started with New Chivas App

Using your smart phone or tablet at a social gathering is now a way of bringing people together, thanks to Chivas. The new Chivas MASHTUN Games App gets people playing, active and laughing and is perfect for getting the party started.

Free on iTunes, Chivas MASHTUN offers a contemporary twist on your favourite, classic parlour games, comprising five options designed for a minimum of two people. It automatically suggests the number of teams and players on each team, based on guests and phones or tablet devices in the room.

James Slack, Global Brand Director of Chivas, commented: “Chivas MASHTUN combines elements that we know modern gentlemen love: games, gadgets and, above all, being a great party host. Chivas has always been about bringing people together, celebrating friendship and generosity. With this new venture, we wanted to change the rules of gaming technology, which can be insular, and make hosting at home sociable, entertaining and memorable.”

Chivas MASHTUN nods to the mash tun, which is the brewing vessel for mashing grain and water to make wort for Scotch whisky. Making a mash is about bringing together the right ingredients in the right way, a lot like hosting a great party.

Chivas MASHTUN is now available for free download on iTunes. See chivas.com for more details.

NOTES:

Chivas MASHTUN is an App, offering five games to choose from, comprising:
1. MASHJAM
A game of rhythm and memory. Play back the rhythm as accurately as you can by tapping or shaking
2. MASHACT
Players act out words as they appear on the device. Help your teammate guess as many as they can before the time runs out.
3. MASHRELAY
Sing, hum, whistle or shout to propel your team’s piece along the course. A head-to-head relay race.
4. MASHTIP
A physical game whereby players are asked to perform a random physical action while holding their device as steady as possible to balance a tower of virtual blocks displayed on screen.
5. MASHSEEK
A modern take on the game of hide and seek: find a device hidden in the room using a series of remote prompts to make it vibrate, beep, flash or take a picture.

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

For further information please visit www.chivas.com

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.