Chivas toasts Chivalry this ‘Valentine’s Day’

Chivas Deluxe Scotch Whisky is rejuvenating Valentine’s Day this year, calling all men to embrace Chivalry as a celebration of gentlemanly behaviour.

Brothers John and James Chivas founded Chivas Brothers grocery store in 1801, satisfying the fine tastes of the
aristocracy of the Highlands with luxurious products and unparalleled service. Among their noble following, Queen
Victoria, took heed of their chivalrous approach, and awarded the Chivas brothers the Royal Warrant.

In the same chivalrous spirit, Chivas plans to reignite classically gallant, honourable acts this year, with a few simple steps this Valentine’s Day.

A Guide to Chivalry on Valentine’s Day

1. The Tell-tale act of chivalry, the ‘Classic’: Holding open the door for your female acquaintance
2. Don’t let technology rule: Turn off your phone or any other device that could interrupt your date
3. Stand up for what you believe in: Always offer your seat up to a woman or anyone who might have a greater need
for it
4. Wrapped up warm: Offer your coat or jacket to the ladies
5. Raindrops shouldn’t fall on your head: carry the umbrella, not always easy, but always chivalrous
6. Ladies first: Always serve any female guests first, whether it be food or drink
7. Be interested: Listen, ask questions, show an interest in what she has to say!
8. The cliché: Flowers. Always flowers!

For 14th February, toast to the resurgence of chivalry with Chivas 12 Year Old in any number of ways, as below.

Chivas 12 Year Old: £35 at The Whisky Shop

Enjoy Chivas 12 Year Old either on the rocks for a sophisticated balanced dram, or as a simple cocktail:

The Little Green Apple:
Named after a Frank Sinatra song, this delicious and simple cocktail is perfect for those who love a refreshing whisky, or
for those new to the taste of Scotch.

Ingredients:
50ml Chivas 12 Year Old
10ml Monin Cinnamon Syrup
Top up with Apple Juice
Serve over ice
Method: blend ingredients together in tumbler glass

Chivas Peach and Green Tea:
A long drink, blending Chivas 12 Year Old with green tea – a superb blend of eastern flavours meeting the distinctive
floral whisky characteristics.

Ingredients:
35ml Chivas 12
5ml lemon juice
5ml vanilla syrup
5-6 Mint leaves
Method: blend ingredients together in a highball tumbler glass then top up with firefly peach and green tea, serve over
ice and garnish with a mint leaf

The Chivas Regal range of whiskies can be found in The Whisky Shop’s new flagship store, London Piccadilly, plus all
good drinks retailers (RRPs as listed above). www.whiskyshop.com

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. In the UK, Chivas is one of Pernod Ricard’s key brands. It was at the beginning of the 19th Century that blending pioneers James and John Chivas, two brothers from Aberdeen in Scotland, first combined different matured whiskies to create a unique ‘house’ character, setting a standard that would be handed down through the generations. In 1909, Chivas Brothers made distilling history by creating the world’s first luxury Scotch whisky – a 25 year old blend called Chivas Regal. This sophisticated whisky took America by storm and went on to become an international legend. Today, the Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

For further information:

Chivas UK Facebook page (facebook.com/chivasregaluk).

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and
spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, ClanCampbell, Something Special and Passport.

For further information www.chivasbrothers.com