CHIVAS AND CANANA PRESENT: A PARTNERSHIP INSPIRED BY FRIENDSHIP – Scotch Whisky News
CHIVAS AND CANANA PRESENT: A PARTNERSHIP INSPIRED BY FRIENDSHIP
Canana directors Gael Garcia Bernal and Diego Luna to create two films inspired by friendship
Chivas Regal, the original luxury whisky, is excited to announce a unique collaboration with Canana – the arthouse Mexican production company, founded by life-long friends Gael Garcia Bernal, Diego Luna and Pablo Cruz, and led by Julián Levin. Chivas has partnered with Canana to produce two short films about modern male friendship, the first of which is set for release in January 2013, followed by the second in early February.
The collaboration marks the second phase of Chivas’ successful ‘Here’s to Real Friends’ campaign and will see Canana bring modern brotherhood to life with a story about three life-long friends told in two short English language films – the first film directed by Diego and the follow up by Gael. This is the first time the two directors have worked together in this way, each directing a story around the same characters. Both films are produced by life-long friends Julian Levin and Arturo Sampson and written by childhood friend, Alonso Ruizpalacios, staying true to the friendship theme.
Set in Mexico, the films explore themes of trust, forgiveness and acceptance in friendship as they follow the adventures of three life-long friends. A comic yet thought provoking story unfolds in the first film as the characters re-connect and explore how they have changed individually – and what impact this has on their relationship. Viewers will have to wait until the release of the second film, directed by Gael, to see what happens to these friends over time.
An exclusive trailer for the project, which gives fans a sneak peek into the world of Canana and the real life friendships that inspired the films, can be viewed at www.chivascanana.com.
Commenting on the collaboration, Canana founder and director of the first short, Diego Luna said, “We founded Canana so that we could work with our friends to make films in a way that felt different. Gael is like a brother to me, so it will always be exciting to work hand in hand.”
Adds Gael Garcia Bernal, “This is the first time Diego and I have worked together in this way – directing a film each, which work in succession as part of the same story. We have different directorial styles so it will be interesting to see how that comes across interpreting this story with the same characters.”
Created by brothers James and John Chivas and shared by friends around the world, Chivas understands that friendship and brotherhood are a vital source of inspiration and support for men.
Global Brand Director for Chivas Regal, James Slack said, “The partnership with Canana is an exciting project for us. We wanted to work with a company that understood friendship in the same way that we do. We were founded by two ambitious brothers and their values of generosity, brotherhood and friendship have remained at the heart of Chivas. Canana mirrored these values, founded by friends who followed their shared passion and found success. We look forward to seeing the reaction to these films from our Chivas fans around the world.”
More about the partnership, including an introduction to Canana and the makers of the films, can be viewed at http://www.facebook.com/ChivasRegal.
Notes:
About Chivas Regal
Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
About ‘Real Friends, Make Time’
Chivas Canana Present was inspired by ‘Here’s to Real Friends’, the latest installment of the Live with Chivalry campaign, featuring two short films about friendship directed by Academy Award® winning short filmmaker Joachim Back. The two cinematic films focus on the trials, tribulations and idiosyncrasies of modern male friendships, celebrating the stories that bind real friends together.
For further information please visit http://www.facebook.com/ChivasRegal
About Canana
CANANA was founded in 2005 by Diego Luna, Gael Garcia Bernal, Pablo Cruz, and most recently joined by partner and CEO Julián Levin. Over the past 7 years, CANANA has produced over twenty films including Abel, Luna’s first feature length film, Sin Nombre, Miss Bala, directed by Gerardo Naranjo, and most recently, the English language film, Chavez, directed by Luna and based on the life of Mexican-American labor union organizer César E. Chávez.
In 2012, CANANA expanded its operations in the U.S. with Canana L.A., bridging the talent pool between Latin America and the U.S. with such projects as A Man Must Die, a political thriller produced in collaboration with Focus Features, with Naranjo set to direct. In México, CANANA added both a television arm, which produced Soy Tu Fan, starring Ana Claudia Talancón and Niño Santo, and a distribution outlet, CANANA Presenta, which has been releasing international art house films in Mexico for six years across all platforms, with a catalogue of more than 50 titles, including the award-winning NO, Pina, and The White Ribbon. The partners’ passion for film has also reflected through Documental Ambulante, a traveling documentary festival that has taken over 200 documentaries to communities across México, having recently completed its 8th tour.





























