Sirius – A Glowing Collection of Super Nova Whiskies shared by Mahesh Patel.
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CORE NEWS FACTS
The Exclusive World launch of ‘SIRIUS’- a super premium luxury whisky collection was held in association with the Diamond Jubilee celebrations for the sixty years of the Mercedes – Benz Club on July 13th, 2012 at the ‘Mercedes-Benz World’ in Surrey, England. Set numbers one to six of this new range have been specially packaged for Mercedes – Benz Club sixtieth celebrations and available to club members only.
Sirius is a super-premium, boutique collection of the very finest and rarest whiskies the world has to offer, rigorously selected at the peak of their perfection. Each bottling is extremely limited in number and comprises long aged whiskies that have thrived and blossomed through many decades slowly maturing in casks. These whiskies are the brightest stars in Scotland’s dark distillery warehouses, now finally brought out into the light. They are the epitome of exclusivity; truly the best of the best.
Sirius is the personal creation of whisky connoisseur and collector Mahesh Patel. Given Mahesh’s passion resulting in his personal journey around 97 of Scotland’s finest distilleries, he is in a unique position to be able to select what he feels are the best of the best without fear or favour, without prejudice and hand cuffs and is free to choose what he likes, at its optimal age drawn direct from his favourite barrels.
Patel has one of the most impressive palates in the world and is unique in being able to acquire and taste the world’s finest and rarest whiskies. This expertise allows him to select the very best of the best and has led him to craft and create a new range of whiskies.
Targeting and appealing to true connoisseurs, people who enjoy a passion for great whisky and celebrate exclusivity and authenticity, Mahesh Patel has tested and now launched Sirius. Each whisky is personally hand-picked by him after sampling hundreds of casks from many individual distilleries, and rejecting all but those with the most compelling combination of rarity and quality.
Sirius bottlings comprise individualistic whiskies of great integrity and merit, representing a variety of styles, genres and countries of origin. Setting convention aside, two of the four expressions chosen for the World Premiere Release are single grain Scotch whiskies, while the others are single malts.
Bottled at natural cask strength and natural colour without any chill filtration ensures these sublime single cask selections are as pure and natural as is possible and offer consumers the experience of “straight from the wood”.
The four whiskies selected for the World Premiere release are The Dalmore 1967 (89 bottles RSP £3,500), Fettercairn 1966 (39 bottles RSP £1,750), North British 1962 (158 bottles RSP £1,250) and Carsebridge 1965 (63 bottles RSP £1,000). The entire collection of four is specially priced at £6,500 RSP, with only 13 sets available to the World. An exclusive partnership between ‘Sirius ‘and ‘ The Whisky Shop’ chain, UK’s largest whisky specialist retailer promises to showcase these rare offerings to a discerning audience. Sirius officially went on sale at all twenty whisky Shop locations nationwide on July 17th, 2012 and has already enjoyed strong sales success.
PRE APPROVED QUOTES Sirius Founder, Mahesh Patel
“I see Sirius as my guiding star, igniting my passion resulting in my quest to discover new whisky experiences seeking out the finest and rarest liquid gold samples, wherever in the world they can be found, so that I can share this with other like minded connoisseurs.”
Ian Millar, Global Brand Ambassador, Glenfiddich Single Malt, William Grant & Sons Distillers Ltd.
“I have known Mahesh Patel for several years now through various visits to Scotland and whisky tastings across the length and breadth of the US. Mahesh’s knowledge of single malt and in particular high end single malt is well known within the whisky fraternity and I am sure that few, if any, could better him on this subject. He is held in high regard by many whisky producers in Scotland and the US. Mahesh, all the best my friend!”
David Robertson, Rare Whisky Director, Whyte & Mackay Distillers.
“Mahesh Patel is on a mission. A mission to seek out the very best. The best of the best. Without prejudice he assesses whiskies on their qualitative merit. Not age. Not distillery. Not cask. Not region. Not country. He wants to share his passion, knowledge and expertise with those who crave excellence. I am astonished at the lengths to which he has gone over the last five years to deliver on his mission.
“I have been fortunate to know Mahesh Patel for some three years, and look forward with delicious anticipation every time he announces he has a hidden gem to share. I have sampled his new range from Sirius and can confirm beyond doubt that these are amongst the finest aged whiskies I have had the pleasure of tasting. Well done Mahesh, and I wish you every success!”
Dominic Roskrow, international drinks writer and whisky consultant.
“Mahesh Patel has a passion, enthusiasm and knowledge of whisky that few can match. His familiarity with whisky comes from the top down, because he is fortunate enough to have tasted and purchased some of the world’s rarest and most expensive malts, but he is no whisky snob. His enthusiasm has taken him across the world to visit distilleries, and his thirst for new tastes and flavours mean that he has sought information from the finest source possible – the distillers, blenders and whisky-makers themselves. He is a true advocate for our industry.”
Andrew Torrance, Managing Director of The Whisky Shop.
“We are delighted to be stocking the Sirius range of vintage whiskies. Our collectable and rare whiskies are growing very well at the moment and this range sits perfectly. These whiskies are I am sure going to be very sought after.”
NOTES
Bottle numbers one through six of each expression have been exclusively bottled for the Mercedes Benz Club to celebrate the club’s diamond jubilee sixty years (1952 to 2012). These six sets represent one set for each decade.
Mahesh’s personal whisky collection is valued at £2M plus.
Mahesh has tried the rarest whiskies on the planet such as Dalmore Trinitas, Glenfiddich Janet Sheeds, Macallan 1926, Glenfiddich 1937, Ardbeg Double Barrel, Dalmore Oculus, Glenlivet 70yo, Mortlach 70yo, and many others – which gives him true credibility in benchmarking and selecting the very best.
He is the creator of Universal Whisky Experience that promotes luxury whisky tastings which first aired in 2011 and was followed up in 2012 by and even more successful event.
He was made a member of ‘The Keepers of the Quaich’ in October 2011.
LINKS TO RELEVANT SITES
www.universalwhiskyexperience.com/concierge-service
www.whiskyshop.com
