SILVER LINING FOR SPEYBURN AS NEW 25 YEAR OLD UNVEILED

Speyburn Highland Single Malt Scotch Whisky has today (24th October) unveiled a luxurious new version of its 25 year old expression, featuring a premium silver design and a personal signature from the distillery manager to reflect the quality of this exceptional award-winning scotch.

Every aspect of the packaging has been redeveloped. The elongated proprietary bottle features an etched version of the Speyburn logo – a leaping Salmon, symbolic of the water at the heart of the whisky which is drawn from the Granty Burn, a tributary of the River Spey, famous for its purity and world-class salmon fishing.

A new metallic silver label gives enhances premium cues and shelf presence, with each bottle presented in a striking silver-toned wooden box – complete with two engraved tasting cups and the boxes are hand-signed by Distillery Manager Bobby Anderson.

The whisky is matured for a quarter of a century in American white oak Fino sherry and bourbon casks and the end result is a malt of rare depth, complexity and balance.

Light Sauternes in colour, Speyburn 25 Year Old delivers a vibrant aroma that is rich with lime honey and lemon peel notes, accentuated by fragrant tropical fruit. The taste is rounded and smooth, sweet to begin with then opening up with toffee, creamy vanilla and pink grapefruit flavours that drift gently towards a long and warming finish. It is un-chill filtered and bottled at natural colour at 46% ABV.

Pamela Stewart, Brand Manager for Speyburn is delighted to be revealing the new 25 Year Old to the market after many months of development. She commented: ‘We have always known that our 25 Year Old whisky was very special and that it needed an equally special presentation to reflect that quality and distinctive character. I am extremely pleased with the finished result of our redesign which uses our classic Speyburn motifs but in a fresh, modern and luxurious way. This will be a whisky that catches the eye as well as the taste buds of those who love fine whisky all over the world.’

Founded in 1897 and often described as the most photographed distillery in Scotland, Speyburn sits nestled in a glen on the northern edge of the town of Rothes. It remains much the same as it was 100 years ago with many of its original features still used in the whisky making process today.

The new Speyburn 25 Year Old joins the 10 Year Old and Bradan Orach expressions in the Speyburn portfolio. It will be available from November 2012, RRP £195.00

Notes

International Beverage Holdings
International Beverage Holdings Limited is one of the industry’s most dynamic global drinks businesses. Established in 2006 as the international arm of ThaiBev, the company specialises in developing distinctive, premium local brands for global growth, with a portfolio that is led by a range of high quality Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today. These high quality brands are enjoyed by consumers in over 85 global markets and include:

• Chang, Thailand’s iconic global beer brand
• Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
• Blended Scotch Whiskies: Hankey Bannister, Catto’s, MacArthur’s
• Caorunn, a super premium small batch distilled Scottish Gin infused with 5 Celtic botanicals
• Thai spirits: Phraya, Mekhong

International Beverage’s international operation is headquartered in Hong Kong, with two major bases in China and Scotland and a growing number of regional hubs around the world. The business is focused on the delivery of winning investment, sales and marketing strategies, International Beverage is committed to producing brands of character, representing the care and craftsmanship of the people that make them – from the brewers of Chang Beer in Thailand, to the distillers of the fine single malt Scotch whisky Old Pulteney in Scotland. Crucially, the global development of every brand continues to be rooted in its home territory, supporting the company’s mission to build authentic brands of outstanding character.

International Beverage is investing in ambitious growth across its global operation, employing over 850 highly skilled people across production, sales, marketing and finance, together forming an effective and expert international team. In 2011 the International Beverage portfolio outperformed the market with outstanding sales across all categories.

Speyburn (Portfolio: 10YO, Bradan Orach)
Often described as the most photographed distillery in Scotland, Speyburn Distillery sits nestled in a glen on the northern edge of the town of Rothes. The resulting whisky is perfectly-balanced single malt, created using fresh spring water from Speyside which gives our whisky its distinctive character and unique flavour. Gaelic for ‘Golden Salmon’, Bradan Orach is classic, easy drinking Speyside malt, matured exclusively in ex-bourbon casks. Speyburn’s focus market is the USA.

Old Pulteney (Portfolio: 12YO, 17YO, 21YO)
Old Pulteney – the Maritime Malt – is the company’s flagship whisky brand and holds the coveted title of ‘World Whisky of the Year’ for 2012 in Jim Murray’s Whisky Bible – one of the industry’s highest accolades. The Pulteney Distillery by Wick’s historic harbour is the most northerly on mainland Scotland, and since 1826 it has crafted a Single Malt Scotch Whisky that is the very essence of its remarkable location. Matured in hand-selected oak casks, Old Pulteney achieved top ten status in the UK single malt market in 2012 and is renowned for its long standing support of sailing and maritime adventure across the globe. Key markets are the UK, USA, France and Travel Retail.

Balblair (Portfolio: 1965, 1975, 1978, 1989, 1995, 2001)
Balblair is the company’s premium malt brand: a Highland Single Malt whisky that has been carefully crafted in Dornoch since 1790 at one of Scotland’s oldest distilleries. Balblair whiskies are uniquely Vintage, named for the year they were made, not with an age statement. Every year, Balblair Distillery Manager John MacDonald, tastes, judges and selects straight from the cask, bottling at exactly the right moment, when the balance between the age and the character of the whisky is just right.