Archive for October, 2012

The Whisky Exchange “Diageo Special Releases 2012” – Scotch Whisky News

Diageo Special Releases 2012

“Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each.” – Thoreau It’s that time of year again – with the UK’s sorry excuse for a summer … Continue reading >>

Top Picks, New Arrivals & Back in Stock at K&L California – Whisky News

TOP PICKS…

Rock Hill Farms K&L Exclusive Single Barrel High Rye Mashbill Kentucky Straight Bourbon 750ml ($44.99) Our very first Single Barrel from this wonderful line distilled and aged at the Buffalo Trace facility in Frankfurt Kentucky. Rock Hill Farms has eluded our single barrel program for some time because it’s just so darn good we haven’t been able to find a single barrel that beats the standard bottling. Rock Hill is Buffalo Trace’s “High Rye Recipe,” meaning there’s an unusually high proportion of rye grain in the mashbill. Nonetheless it is still a BOURBON and should not be confused with a straight rye. It’s typically bottled as a single barrel of great consistency and character, however, we were astonished by the quality of this particular cask. This has always been a great crossover for bourbon lovers who want to dip their feet into the rye whiskey wading pool. Today, we have a whisky that will be a perfect choice for a rye drinker looking to dabble in the bourbons! Rich and spicy, with hints of citrus, fresh herbs, and black tea. Maybe a touch less sweet than the standard bottling, but it makes up for it with plenty of character. Truly one for the ages. Of course we only have 20 cases, cause all the good casks are tiny. Don’t wait… (David Girard, K&L Spirits Buyer)

NEW ARRIVALS…

Scotland – Single Malt Scotch 1999 Sheep Dip Amoroso Oloroso Scotch Whisky 750ml (1 bottle limit) ($46.99) Sullivans Cove American Oak Cask Strength Single Malt Whisky 750ml – 4 available ($149.99) Sullivans Cove Double Barrel Single Malt Whisky 750ml – 5 available ($92.99) Sullivans Cove French Oak Cask Strength Single Malt Whisky 750ml – 3 available ($149.99)

BACK IN STOCK…

Ireland – Paddy Old Irish Whiskey 1L – 12 available ($32.99)

Scotland Glenglassaugh 26 Year Old Single Malt Whisky 750ml – 3 available ($269.99) 1960 The Last Drop Blended Whisky 750ml – 1 available ($1,899.99)

K&L Wine Merchants
http://www.klwines.com
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City,
Hollywood CA

Ralfy Publishes Whisky Review #308 – Whisky News

www.ralfy.com does not let a single drop of whisky pass his lips in this Vlog called – Whisky Review 308 – marking and writing on whisky bottles. Whisky is so much more than just tasting notes!

Advanced-Sale Tickets! Today: Butchart Centre 12-2! – Scotch Whisky News

A HUGE thank you to everyone who came to our first event last week!
Over 100 people turned up!! We are very sorry if you were too late to get in.

For this next Wednesday’s tasting we will be selling tickets in advance so we don’t have the long long queues like last week.

Wednesday 10th October: Second Society Tasting of the Year (7pm in Bookends, @Butchart )

BUY YOUR TICKET IN ADVANCE TODAY!!!
________________________________________

We will be selling tickets TODAY in Butchart centre
12 – 2pm

£3 per person!

Come and find us – we’ll be in the Alfie’s Cafe with our big banner!

If don’t sell out we will be selling them on Monday too!

________________________________________

£3 = 4 whiskies!

Date: Wednesday 10th October
Time: 19:00 – 21:00
Where: Bookends in Butchart Centre (University Rd)
What to bring: Ticket for event and money for raffle

Reminder of how to become a member below….
________________________________________

ALL members must renew their membership for this year.
Please see details below about how to do this.

HOW TO BECOME A MEMBER OF THE MALT WHISKY SOCIETY

We also need to get EVERYONE to become a member of the Malt Whisky Society.
To do this follow these steps:
1. Go to www.ausa.org.uk
2. Register a new account
3. Search for “Malt Whisky Society”
4. Add “Malt Whisky Society Student Membership” (£2) to your basket (like amazon.com)
5. Go to your basket – you MUST add “Societies Union” membership (£1) before you can pay
6. Follow payment instructions – you NEED a credit/debit card to pay.
7. Bring along your reference on a bit of paper/your mobile phone to the next whisky event and we will give you your membership card.

Yes, we relise that this is INCREDIBLY stupid/inefficient/difficult/unnecessary but it is THE ONLY WAY that you can become a member. This also includes previous members.

CASH PAYMENTS
It is possible to pay for membership with cash at the Butchart Recpetion desk during opening hours.

________________________________________

Our mailing address is:
University of Aberdeen Malt Whisky Society
The Butchart Centre
University Road
Aberdeen, Aberdeenshire AB24 3UT
United Kingdom

Taster’s Club Whiskey Launches Scotch of the Month Club, Bourbon of the Month Club – Scotch & Bourbon Whisky News

Taster’s Club Whiskey Launches Scotch of the Month Club, Bourbon of the Month Club

Taster’s Club Online Whiskey Shop has launched a Scotch of the Month Club, mailing top whiskys to their members every month. All members are also enrolled in a unique Whiskey 101 course to learn all about whisky styles, distilleries, regions, production techniques and more.

“I like to call it a drinking/learning club”, says Taster’s Club founder Mack McConnell. “We make sure you’re drinking the right stuff, while we teach you all about it via Whiskey 101.”

They don’t only do scotch, however; Bourbon and American Whiskey fans can sign up for the Bourbon of the Month Clubs as well.

Members can choose one of two different Scotch memberships, which focus on Single Malts. Members can also choose one of two different bourbon memberships, which focus on the best of bourbon and American whiskey.

Learn more about Taster’s Club Whiskey of the Month.

“We’ve found that these clubs are awesome gifts and they account for about half of our memberships,” says McConnell. “The other half is whiskey fans who want to get to know the world of whiskey at a deeper level. They love going through the Whiskey 101 content, getting to know their passion at a deeper level”.

Taster’s Club can ship anywhere in the US, except the following states: Alabama, Arkansas, Delaware, Kentucky, Maryland, Mississippi, Montana, Oklahoma, Pennsylvania, South Dakota, Texas and Utah.

Arkwrights “Bruichladdich Whisky Tasting – Wednesday 31st October 2012” – Scotch Whisky News

Bruichladdich Whisky Tasting – Wednesday 31st October 2012

Bruichladdich whisky tastings are always popular events and we’re really looking forward to Eamonn Jones visiting us in October to bring us the next chapter of the Bruichladdich story. The distillery may have been recently bought by Rémy Cointreau but you can be sure that its renowned innovative and quirky character will still be very much in evidence.

 Although Bruichladdich is an Islay distillery their wonderfully eclectic range has something for everyone – from soft and elegant whiskies with not a hint of peat right up to the heavily peated ‘iron hand in a velvet glove’ that is Octomore. As ever, there will be a tranche of new releases in the tasting, including both core and limited expressions, so come along and find your new favourite ‘Laddie.

 See below for all the details and if you have any queries just contact us.

 Sláinte!
Fran and Ken
Arkwrights Whisky and Wines
www.whiskyandwines.com

UPCOMING EVENT

 Name Bruichladdich Whisky tasting
Date Wednesday 31st October 2012

Time 7pm for 7.30pm


Venue Stanton House Hotel, Stanton Fitzwarren SN6 7SD

Details Tickets are £12.50 per person, and this also entitles you to a discount of £3 against a bottle of one of the featured whiskies if bought or ordered on the night of the tasting. Tickets are very strictly limited, and allocated on a ‘first come, first served’ basis and as these tastings usually sell out within hours it is best to book ASAP. To buy tickets just log on to www.whiskyandwines.com and place an order for the number you require, or telephone us with your payment details on (01793) 765071, or call in and see us at Arkwrights, The Dormers, Highworth, Wiltshire.

Admission to the tasting is by ticket only, and the whiskies tasted will be available to purchase on the night so come prepared.

N.B. We have negotiated special rates at the hotel for anyone who wants to stay overnight after the tasting – contact us for further details of rates.

Arkwrights Whisky & Wines. Phone No. 01793 765071 Fax No. 01793 764860 The Dormers, Highworth, Wiltshire, SN6 7PE

Kensington Calgary Malt Messenger Bulletin – Exciting Whisky News!

Malt Messenger Bulletin – Exciting Whisky News!

 

 Dear Malt Messenger Subscribers,

I’m just back from Scotland where   I spent a week visiting a mix of distilleries, some new to yours truly, as   well as some old favourites. Along the way I met some wonderful people, saw   some beautiful sights and tasted some lovely whiskies. I had hoped to find   the time to blog and tweet in real-time while I travelled, but this proved   easier said than done especially considering I spent most of my time in  remote areas with limited access to Wi-Fi and mobile communications. Over the   next week or so I will continue to catch up on tweets and posts from my trip.   You can read them here at www.twitter.com/scotch_guy and www.kensingtonwinemarket.com/blog .

The next Malt Messenger is a couple of weeks away; in the meantime I have a few bulletins and some news to share.

We’ve just received the latest shipment of Distiller’s Edition bottlings from Diageo. Just in today we have the latest vintage bottlings from Lagavulin, Oban, Royal Lochnagar and   Clynelish. Due to the dramatic increase in demand for these whiskies in developing and BRIC markets these whiskies are getting harder and harder to   come by. I have included the prices for all of them below. We will also have   some Lagavulin 16 Year in a couple of weeks’ time.

Willie Tait of Jura Distillery was in the house last night for another incredible tasting. He really is one of   the most entertaining brand ambassadors in the industry, and he guided us through a tasting of 7 whiskies, five of them from Jura, and two others one each from Fettercairn and Dalmore. The highlight of the tasting was without   doubt the 1976 vintage Jura, but even the 10 year old impressed. I’ve   included a few photos and some tasting notes from last night’s tasting.

Finally, I was at the Tomatin   Distillery last week (exactly a week ago as a matter of fact), for a tour and   tasting. I’ve never been there before, and as I knew the product would be   shortly coming into Alberta I thought I should make a point of visiting. I was surprised to learn that it was the largest distillery in Scotland in the 1970s, 1/3 larger event than today’s largest distilleries: Glenfiddich and Roseisle. The distillery, like the industry as a whole, went through a dramatic readjustment in the early 80’s and today it produces little more   than a tenth of its peak production. The owners of the distillery have been aggressively pushing the brand in the single malt market, while still producing their well respected blend Antiquary. I have the complete list of Tomatins available below, as well some info on the distillery.

I hope you enjoy this Malt   Messenger Bulletin, and that it finds you well. The first traces of snow may have fallen on the city, but there is plenty of whisky to keep our spirits high.

Slainté!

Andrew Ferguson

DIAGEO DISTILLERS EDITION   BOTTLINGS

The following 4 Distillers   Edition bottlings have just come in from Diageo. Very limited in stock, I don’t expect them to last long. We did get some Clynelish Distillers Edition in the spring, but am not sure this is the same vintage:

  1. Clynelish        Distillers Edition 2012 – 46% – Distilled 1997 – Finished in Oloroso Seco casks – My Tasting Note: Nose: bags of orange notes, orange citrus, candied orange and dried orange peel; the waxy honeyed notes Clynelish is famous for come out with patience and some ginge spice; Palate: creamy and spicy with more candied orange, orange peel, dried ginger and thick-waxy-creamy-unpasteurized honey; the spices take over on the second sip with some dried fruits; Finish: coating, waxy and  spicy fruits! (Tasting Note is from the batch received in the Spring, may be the same). – $99.99 + GST
  2. Lagavulin Distillers Edition 2012 – 43% – Distilled 1996 – Finished in PX Sherry Casks – $145.99 + GST
  3. Oban Distillers Edition 2012 – 43% – Distilled 1997 – Finished in Montilla Fino casks – $145.99 + GST
  4. Royal Lochnagar Distillers Edition 2011- 40% – Distilled 1998 – We had one a couple of years ago, believe it was a 2010 batch. – $85.99 + GST 

LASTNIGHT’S JURA TASTING W/   WILLIE TAIT

The ever entertaining Willie Tait of Jura distillery put on a wonderful tasting last night for a full house at Kensington Wine Market. Willie is a colourful character, and a man who’s being around the Scotch whisky industry for decades managing Jura,  Bruichladdich, Fettercairn and Tamnavulin distilleries to name just a few. It was under his management that Jura, Bruichladdich and Fettercairn distilleries all experimented with peated malt. In the case of Jura the first instance was purely by accident when a truck of malt destined for Caol Ila in   1996 mistakenly dumped its malt into Jura’s bins. The mistake wasn’t noticed until the first mash of the wrong barley was well underway. The resulting spirit was exchanged with Diageo and the odd cask of it has popped up over the years. It wasn’t for another couple of years that the distillery intentionally began laying down spirit made from peated malt.

Willie guided us through a tasting of seven malts last night. Here they are with some tasting notes by   yours truly, possibly somewhat dulled by the effects of Jet Lag:

  1. Jura 10 Year – 40% – My Tasting Note: Nose: sugary white fruits, white chocolate and candied orange, honey and softly earthy malt; Palate: creamy and malty with honey and soft toasted oak; orange citrus and grassy malt with sea salt; Finish: very creamy, citrusy and salty-grasses. – $47.49 + GST
  2. Jura Paps Mountain of the Sound 15 Year – 46% – Cabernet Sauvignon Finish –  1366 Bottles – My Tasting Note: Nose: nutty, leathery and earthy with some creamy notes and classic orange citrus; unusually it reminds me of Reese Peanut Butter Cups; Palate: leather, more peanut butter cups, sour fruits: cherries and plumbs, teriyaki beef jerki and soy sauce; Finish: creamy, leathery, earthy and nutty with more soy sauce. – $160ish – Not available in Canada, special treat courtesy of J Wheelock of Authentic
  3. Jura Boutique Barrels Bourbon 1995 – 56.5% – Finished in Premium Bourbon Casks – Exclusive to KWM – My Tasting Note: Nose: almonds, toasted coconut, roasted barley, coffee grounds, charred oak and dried oranges with perfumed soap; Palate: more coffee grounds, toasted coconut, charred oak and buttery oils with chewy malt; burnt sugar, cream and burnt orange; Finish: very toasty, more coffee notes with dried orange and vanilla cream. – $114.99 + GST
  4. Fettercairn Fior- 42% – Lightly peated Fettercairn Finished in Sherry – Exclusive to KWM – My Tasting Note: Nose: candied orange, cured leather, chocolate, brandy and a backbone of creamy vanilla, soft earthy peat and spice; Palate: lots of candied orange, soft spice, polished  leather, burnt fruits, black licorice and candied fennel with a base of cream; Finish: creamy and spicy retaining the same soft earthy barley and licorice. – $71.99 + GST
  5. Dalmore Castle Leod – 46% – Bourbon and Sherry Matured finished in Chateau Lafite –  5000 total bottles – Exclusive to KWM – My Tasting Note: Nose: Christmas cake, wet leather and brandy soaked cherries; barley sugar, unpeeled   oranges and grapefruits; milk chocolate, some salted fish (salmon) and  earthy peppery notes with sautéed strawberries; Palate: more Christmas cake and candied fruit notes with fresh strawberries; lush caramel, milk chocolate, orange marmalade and floral nutty notes; it is big and creamy with uncured leather; Finish: soft and honeyed with more orange marmalade, chocolate covered coffee beans and coffee liqueur. – $183.99 + GST
  6. Jura Prophecy – 46% – Heavily Peated Jura – My Tasting Note: Nose: maritime and brackish, wet wood smoke, salt water toffee, licorice root, grapefruit juice and orange peel; Palate: big toasted coconut, soft-salty-smoke, chewy barley, candied fennel, cigar smoke and blood orange with oily peat; Finish: oily peat, chewy malt, floral heather and oak sugars. – $110.99 + GST
  7. Jura 1976 Feith A’ Chaorainn – 46% – 35 Years – 500 Total Bottles Produced – We have 3 still available all of them signed by Willie Tait – My Tasting  Note: Nose: melons, peaches and very creamy with honey and tropical        fruits; nectarines and Worther’s Caramels; Palate: exceptionally creamy, more melons and tropical fruits, subtle spice, candied orange and soft white chocolate; Finish: long, creamy and very well balanced highlighting the same tropical fruits. – $794.99 + GST – Only 3 left! 

INTRODUCING TOMATIN

When I planned my recent trip to Scotland this fall, I did so with an eye to visiting distilleries I’d never been to before. I hit up Glencadam, Tomintoul, Glenturret and many others I’d never been to before. During this planning stage it became known that Tomatin   whiskies would be launched in Alberta later in the fall. I knew I had to get   out there to see what the place was all about. On Wednesday September 26th, exactly a week ago today I pulled up to the distillery located just off the A9 between Aviemore and Inverness in the foothills of the Cairngorms.

Tomatin distillery was founded in 1897 during a period of boom in the whisky industry. It was built near the village of Tomatin, on a site where cattle drovers are believed to have stop   to rest, and buy illicit whisky since the 16th Century. The   distillery was built near to a railway that connected Inverness with central   Scotland. The distillery even had its own rail sidings to aid with the delivery of supplies and transport of product away to markets. Like many of Scotland’s distilleries it was a victim of the Pattison Whisky Crash and   closed in 1906.

The distillery’s closure was   short lived, reopening in 1909 under Tomatin Distillers Co. Ltd. In 1956 the   distillery doubled its production going from 2 to 4 stills. Just two years   later another 2 stills were added. Four more stills were added in 1961 and   another in 1964. By 1974 the distillery had a total of 23 stills operating with a capacity of 13,000,000L per year. From 1974 through 1985 it was the   largest distillery in Scotland, but the good times were not to last. Another   crash in the whisky industry caused a cavalcade of distillery closures in the   early 1980’s and Tomatin was not spared. Fortunately a Japanese firm came to   the rescue in 1986, making Tomatin the first Scottish distillery to be   acquired by a Japanese firm. In 1997 the owners added the Antiquary blend to   their Scottish possesions.

Today   Tomatin distillery has a maximum capacity of 5,000,000L, but it is only producing about 1.8 million a year. The scale of the distillery is still vast   and it is easy to see what a massive operation must have once operated here.   The massive still room has a dozen stills, but is only half full. The distillery does relatively large 8 ton mashes, filling 40,000L stainless   steel washbacks. Currently the distillery is storing about 153,000 casks on   site, most of them their own, with a maximum capacity of 250,000 in 43   warehouses. The distillery has a tanker filling room that was once used as an   eel farm and for the last six years it has been producing some peated spirit. The oldest cask of Tomatin on site is from 1967.

Kensington Wine Market will be bringing in the full range of Tomatin whiskies over the next few months, the range available to use is as follows:

  1. Tomatin 12 Year – 40% – Matured in 1st fill bourbon barrels, refill American oak casks and Spanish sherry butts. The 12 year old is married exclusively in Spanish sherry butts prior to bottling. – Official Tasting Notes: Aroma: A complex, fresh and airy bouquet which contains rich malt and fruity aromas with a hint of peatiness. Palate: The palate is rewarded with a unique combination of attractive flavours – a balance of apples, pears and malt with a gentle hint of nuttiness introduced by the subtle use of sherry wood. Very smooth and silky. Finish: A wonderfully rich and elegant taste produces a long and satisfying finish; there is an oily richness which leads to a desire for more. $56.99 + GST
  2. Tomatin 15 Year – 43% – Matured in refill American Oak casks – Official Tasting Notes: Aroma: Light and fresh, with delicate oaky notes coming through. An explosion of fruit follows with peach and citrus flavours dominating,        vanilla and orange peel linger in the background. Taste: Soft, gentle and very fruity. Smooth, medium body, delicate honey, mild orange and apricot. Finish: Gentle and soft flowing. A wonderful addition to the standard range. $79.49 + GST
  3. Tomatin 18 Year – 46% – Re fill American oak casks, married in Oloroso sherry butts prior to bottling. – Official  Tasting Notes: Nose: Angelica root, oranges, sherbert, toffee, ginger, Demerara rum. Mouth: Quite dry, woody and spicy.        Raisings, sultanas, ginger cake, oloroso sherry, tobacco. Finish: Nice  chewy, woodspice. $105.99 + GST
    1. 92.5pts Whisky Bible
    2. Tomatin 21 Year – 52% -European and American Oak – 2400 Total Bottles Produced – Official Tasting Notes: Nose: Soft with mild fruits (peach, kiwi and stewed rhubarb or gooseberry). Slight menthol and spice of fresh cayenne pepper at the back. Water brings out more of the fiery spice with fruit sorbet to cool. Palate: Cheap peach perfume, kiwi fruit, some sour woody notes and lemon. Possibly a hint of smoke coming through. Reduced, the sweetness is more evident but flavours dulled. Finish: More kiwi, becoming woody and bitter. $TBA – Arriving in a month or two.
    3. Tomatin 30 Year – 46% – European and American Oak – 1500 Total Bottles Produced – Official Tasting Notes: Nose -Intense juicy aromas arouse the senses – Green Apples, Passion Fruit, Honey Dew Melon, Blackcurrant and Blueberries. Citrus notes come to the fore all the while a candy sweetness drifts along with hints of polished leather in the background. Palate – Gooseberry, Ginger and Hazelnuts make way for spicy oak which hits the middle of the tongue. The oak is balanced beautifully by a honey sweetness that drifts to the back of the palate. Finish – Long,  clean and pleasurable. $TBA – Arriving in a month or two.
    4. Tomatin Decades – 46% – Produced by selecting one cask each from the 5 decades master distiller Douglas Campbell has worked for the distillery. 50 years in total! – Official Tasting Notes: Aroma – A lovely sweet maltiness gives way to juicy, fruity aromas of fresh peach, apple and pear with gentle hints of dried apricots and raisins. Delicate flowery notes sit on top of rich pine and robust oak wood. The hint of a distant smouldering fire wafts about in the background. Palate –  The taste buds are tantalised by intense flavours of tropical fruit,  rich Christmas cake, aniseed, cinnamon and creamy fudge. The rich malty sweetness returns with a nutty edge. Finish – Mellow and      memorable, like the man himself. $185.49 + GST 

Also Available by Special Order:

  1. Antiquary 12 Year Blended Scotch Whisky – 40% – $43.99 + GST
  2. Antiquary 21 Year Blended Scotch Whisky – 43% – $112.49 + GST

If you have any whisky questions or comments concerning The Malt Messenger please contact me by e-mail, phone, or drop by the store. Feel free to forward me any whisky news you feel should be included in a future issue of The Malt Messenger; it might just get included.

All of the products mentioned in THE MALT MESSENGER can be purchased in store, over the phone or from our website at www.kensingtonwinemarket.com. All prices quoted in the Malt Messenger are subject to change, and don’t include GST. In   the event of discrepancies, the point of sale will be taken as correct.

Thanks for reading the Malt   Messenger.

Slainte!

Andrew Ferguson

Manager & Scotchguy

Kensington Wine Market

403-283-8000

Calgary, Alberta, Canada

www.kensingtonwinemarket.com

Owner & Operator

Ferguson’s Whisky Tours

www.fergusonwhiskytours.com

Gauntleys of Nottingham Whisky Awards 2012 – Distillery Bottlings – Scotch Whisky News

Loch Fyne Whiskies Stocks, ‘Longrow 46%’ – Scotch Whisky News

Loch Fyne Whiskies Stocks, ‘Longrow’

Longrow 46%

£34.90 inc vat
£29.08 ex vat

The new standard Longrow replacing the CV but is the same wonderful whisky in the bottle.

Loch Fyne Whiskies
david@lfw.co.uk

WILLIAM LAWSON’S HIGHEST RANKED SCOTCH WHISKY IN IWSR ELITE BRANDS LIST – Scotch Whisky News

WILLIAM LAWSON’SR HIGHEST RANKED SCOTCH WHISKY IN IWSR ELITE BRANDS LIST

London, date September, 2012 – The outstanding international growth of WILLIAM LAWSON’SR Blended Scotch whisky has been recognised by the IWSR (International Wine & Spirit Research) in its recently published 2011 Elite Brands list.

The Bacardi-owned whisky has successfully established itself in the Elite Brands list for a 5th consecutive year and is proud to have risen three places to number six in the list this year; ranking higher than any other Scotch whisky.

WILLIAM LAWSON’S passed the milestone of achieving impressive sales of more than 2 million nine litre cases worldwide last year and has also recently been acknowledged by the IWSR as the fastest-growing of the 2011 Top 50 international spirits brands, with a massive 46.1% value increase in 2011 vs. 2010.

The strict criteria to join the Elite Brands list set by the IWSR has remained unchanged since 2007, but has become tougher to meet in recent years and as a result the list has reduced from 22 brands in 2009 to just 11 brands this year.

The IWSR is one of the most comprehensive suppliers of volume and value data for the global drinks industry. An Elite Brand must sell more than one million cases worldwide, and demonstrate an international presence, with at least 40 per cent of sales outside its main market. These spirits must also achieve a consistently steady compound annual growth rate of 5% over the last five years. WILLIAM LAWSON’S achieved a hugely impressive Compound Annual Growth Rate (CAGR) of 10.4% over the last five years.

France is a major market for WILLIAM LAWSON’S, accounting for one-third of all sales; while Belgium, Portugal, and Spain are also important established markets. Over the last year the brand has enjoyed strong growth in Eastern Europe and Latin America; in particular Russia, Venezuela, Ecuador and Uruguay, where the brand has been in market for less than four years.

Esther Park, Global Marketing Director, WILLIAM LAWSON’S Scotch whisky, commented, “WILLIAM LAWSON’S continued presence and even higher ranking this year in the Elite Brands list is a huge accolade. We have had an incredible year around the world, with success in both established and developing markets. We are delighted to achieve this recognition and are proud to take our place amongst the world’s elite spirits.”

www.williamlawsons.com

NOTES

WILLIAM LAWSON’S and GLEN DEVERON are trademarks

About the IWSR’s Elite Brands List Criteria The criteria required to become an Elite Brand remain unchanged since 2007.
Brands must sell over 1m cases worldwide, with at least 40% of sales outside their main market to demonstrate international presence, and also maintain a compound annual growth rate (CAGR) of at least 5% for the last five years of growth – i.e. 2006-2011 – to demonstrate sustained growth.

About the IWSR
The IWSR is the leading provider of data on wine, spirits and RTDs. The IWSR’s database, essential to the industry, is used by all of the largest multinational wine and spirits companies, as well as many more local companies. The IWSR has a unique methodology which, by tapping into local country expertise, allows us to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,200 companies in 115 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level for wine, spirits and RTDs, and aims to provide data that is as accurate and detailed as possible.


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