Beam Sends Irish Graduates to US to Promote Irish Whiskey – Irish Whiskey News

Beam sends Irish Graduates to US to promote Irish Whiskey

Deerfield, Illinois (August 2012)… Beam Inc, owners of the multi-award winning Kilbeggan and Cooley Irish Whiskey Distilleries, has hired five Irish graduates to promote its Irish whiskey brands in the US. The graduates were selected through the IBEC Export Orientation Programme (EOP).

The graduates, Emily Duffy (Limerick), Joanne Ryan (Waterford), Ruth Dunne, Michael Egan and Jennifer Graham (Dublin), will each be based in one of following five US cities; New York, Chicago, Boston, San Francisco and Philadelphia.

At the start of August the graduates will attend an intensive 10 day induction course at the newly established Kilbeggan Institute of Irish Whiskey Excellence at the Kilbeggan Distillery in Co Westmeath.

At Kilbeggan the graduates will be fully immersed in the whiskey making process and will be tutored on how to market Irish whiskey to an overseas audience. They will work with the Kilbeggan distilling team on every aspect of whiskey production from distillation to maturation ensuring that they obtain a 360 degree understanding of the products they will be promoting. In addition they will also receive presentation training from UK specialist firm Sustrain UK and will receive whiskey master class training from Beam’s Irish Whiskey Global Brand Ambassador John Cashman.

Beam’s Senior Global Marketing Manager for Irish Whiskey, Stephen Teeling, commented, “These talented graduates will benefit greatly from being exposed to international best practice in export orientated marketing. They will be supported by Beam’s US marketing and distribution infrastructure as they promote our portfolio of Irish whiskeys in five major cities in the US.

This programme has huge potential not only for the growth of our business but also for producing highly skilled people who possess the talent and ability to successfully market Irish products overseas. There is scope to roll this programme out across Europe and in other international markets.”

About Cooley Distillery

Cooley Distillery is the award winning Irish whiskey distillery. Established in 1987, Cooley takes its name from the location of its distillery, situated at the foothills of the Cooley Mountains, in Co. Louth. Cooley has an award winning portfolio of Irish whiskeys including Kilbeggan Irish whiskey, Tyrconnell Single Malt, Connemara Peated Single Malt and Greenore Single Grain Irish whiskey. To learn more about Cooley Distillery visit www.cooleywhiskey.com

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

EOP IBEC Graduate Programme explained

The Export Orientation Programme assists sponsor companies in strengthening their international marketing and export capacity. Highly qualified graduates are drawn from a carefully vetted shortlist and are available for recruitment in a sector relevant to their experience and qualifications. The selected candidates spend a placement working on behalf of the company either from their base in Ireland or in the relevant market around the world.

Through the unique EOP Accreditation Process, sponsor companies can be sure that the candidates they engage will be highly trained in all areas of export market development and will have access to industry experts throughout the duration of their placement. This allows the company to build up a valuable portfolio of practical information throughout the EOP process.

Through the EOP MSc Accreditation process, companies may also develop a suite of unique market relevant documents will which assist in their strategic development and provide unparalleled return on investment in the EOP process, EOP sponsor companies have found the process invaluable in the creation of new revenue streams and knowledge workers . With in excess of 88% retention rates post placement. EOP is the programme of choice for Ireland’s leading export companies with almost 28 years experience.

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