World Series of Poker To Be Presented by Southern Comfort 100 Proof – American Whiskey News

World Series of Poker to be presented by Southern Comfort 100 Proof 

LAS VEGAS – July 2012 – Southern Comfort 100 proof announces it will be the presenting sponsor of the ninth season of the World Series of Poker Circuit Tour with a record 20 stops on tap for this year’s series.

A WSOP gold bracelet will be on the line for WSOP Circuit grinders in a season-culminating National Championship event taking place at Harrah’s New Orleans just after the final Circuit stop, from May 21-23, 2013. With Southern Comfort 100 Proof on as the Presenting Sponsor, the WSOP will bring the nationally televised finale to where it all began – for both poker and Southern Comfort – New Orleans, Louisiana.

Southern Comfort 100 proof will have title sponsor designation at all 20 circuit events throughout the US as well as at the National Championship in New Orleans. In addition, Southern Comfort 100 proof will receive logo placement on the inner rail and flop box of the feature table which will be nationally televised. As part of the sponsorship agreement Southern Comfort 100 proof has spirits category exclusivity at all WSOP events for the 2012-2013 tour year.

“This marks a tremendous milestone for Southern Comfort 100 proof as the first major sponsorship we’ve ever done for the brand,” said Jason Kempf, Southern Comfort US Brand Director. “We look forward to partnering with the WSOP and their massive following to build awareness for Southern Comfort 100 proof and open up exciting new opportunities for both parties.”

The World Series of Poker Circuit Events Presented by Southern Comfort 100 Proof will begin August 9 at Imperial Palace Biloxi in Mississippi with a 12-ring event schedule, with the Main Event set to begin on Saturday, August 18.

The tour continues almost non-stop through December 17, and then after a short holiday break resumes on January 3 and continues without break through May 20, 2013. Scheduling the National Championship immediately adjacent to the final event will create a “last shot” phenomenon that is sure to bring excitement to the Crescent City.

Once again a points-ranking system for all ring tournament participants will be used and will reward those players who participate in multiple events – with the Top 100 players qualifying for the Southern Comfort 100 World Series of Poker National Championship (May 21-23, 2013 in New Orleans).

Each WSOP Circuit stop Main Event winner will receive an automatic berth into the Southern Comfort 100 World Series of Poker National Championship. Automatic bids will also go to the “Casino Champions” at each participating venue. A Casino Champion is defined as the player at each stop whom accumulates the most points throughout the 12-event gold ring schedule.

“We’re coming off the best year of participation in the history of the WSOP Circuit and the addition of these new markets really brings our vision to life,” said WSOP Executive Director Ty Stewart. “We want to have the #1 regional tour to go alongside the number one super event in poker. We believe we have the best offering in terms of value and ROI at these stakes and the most exciting championship format,” added Stewart. “We’re thrilled to add a big-time marketing partner like Southern Comfort 100 Proof, who is a natural fit for this platform and will truly help grow the profile of the tour.”

The 2011-12 WSOP Circuit Tour featured 17 stops and exceeded 70,000 entries in official ring events, easily making it the #1 domestic poker tour. Highlights included a record 3001 players for the opening event at Horseshoe Hammond. A number of the 2011-12 Main Events exceeded $1,000,000 in prize pool.

The entire 2012-13 schedule is as follows:



August 9-20, 2012 IP Casino Resort & Spa (Biloxi, MS)

September 13-24, 2012 Horseshoe Bossier City (Louisiana)

September 27 – October 8, 2012 Horseshoe Southern Indiana

October 11-22, 2012 Horseshoe Hammond (Chicago)

October 27 – November 7, 2012 River Rock (Vancouver, Canada)

November 8-19, 2012 Harveys Lake Tahoe

November 29- December 10, 2012 Harrah’s Atlantic City

December 6 – 17, 2012 Harrah’s Rincon (San Diego area)

January 3-14, 2013 The Bicycle Casino (Los Angeles)

January 10-21, 2013 Choctaw Durant (Dallas/Oklahoma)

January 24 – February 4, 2013 Harrah’s Tunica (Mississippi)

February 7-18, 2013 Caesars Palace (Las Vegas)

February 14-25, 2013 Palm Beach Kennel Club (Florida)

February 28 – March 11, 2013 Caesars Atlantic City

March 14-25, 2013 Horseshoe Cleveland

March 27 – April 8, 2013 Foxwoods (Connecticut)

April 4-15, 2012 Harrah’s Cherokee (North Carolina)

April 11 – April 22, 2013 Horseshoe Council Bluffs (Iowa)

April 25 – May 6, 2013 Harrah’s Philadelphia

May 9 – May 20, 2013 Harrah’s New Orleans

May 21-23, 2013 (National Championship) Harrah’s New Orleans

Circuit schedules are subject to change. Stops may be added or removed. For more information on individual circuit events, including event schedules and structure sheets, can be found at each property website or by visiting

*The WSOP Circuit Events and culminating championship are subject to tournament rules and restrictions to be released at a later date. The timing, number and location of events are subject to change and all applicable gaming regulations.


The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2012, the event attracted 74,766 entrants from 101 different countries to the Rio in Las Vegas and awarded over $222 million in prize money. In addition, the WSOP has formed groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker Europe. The WSOP Circuit Tour is entering its ninth season in 2012-13. For more information on the World Series of Poker, please visit


Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand. Please visit us at and

Drinking Responsibly Is Your Best Bet.

Liqueur, 15-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2012


Caesars Entertainment Corporation is the world’s most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 74 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit

This release includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “may,” “will,” “project,” “might,” “expect,” “believe,” “anticipate,” “intend,” “could,” “would,” “estimate,” “continue” or “pursue,” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions, strategies, future performance, and the outcomes of contingencies of Caesars Entertainment and the WSOP Circuit Events. These forward-looking statements are based on current expectations and projections about future events.

Investors are cautioned that forward-looking statements are not guarantees of future events or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual events described herein may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors:

our ability to secure all of the locations of the WSOP Circuit Events and the time and place of such events;
rules and regulations of the gaming and other regulatory agencies that govern the WSOP Circuit Events; and
our ability to secure a party to produce and televise the WSOP Circuit Events, and or the National Championship.

Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Caesars disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release.

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