THE GLENROTHES EXTENDS FAN BASE WITH NEW UK LISTINGS

The Glenrothes Select Reserve single malt whisky, distributed by Maxxium UK, has bolstered its UK presence by securing a Multiple Grocer listing in Asda as well as being awarded a space in the Top Ten Malts within The Whisky Shop, the UK’s largest whisky specialist retailer.

These new opportunities will extend the Speyside brand’s presence with The Glenrothes Select Reserve becoming available in 189 Asda stores from May as well as securing additional exposure in The Whisky Shop stores and their online business at www.whiskyshop.com. This adds to the brand’s current availability in Sainsbury’s and specialist whisky retailers.

The Glenrothes Select Reserve is a non-Vintage specific selection carefully chosen and typifies the distillery house character of ripe fruits, citrus, vanilla and hints of spice. Introduced in 2005, and produced to the same exacting standards as the Vintages, The Glenrothes Select Reserve is presented in the iconic Glenrothes bottle and is the very essence of The Glenrothes range.

Peter Sandstrom, Marketing Director for Maxxium UK commented: “These new opportunities are testament to the success of our award winning single malt whisky. Once a truly hidden gem, The Glenrothes is increasingly being put in the spotlight and increased exposure through these new outlets will aid the brands coverage. We are able to reach more of our established fans and also introduce The Glenrothes to newcomers. This increased presence will help to continue to drive growth going forward.”

The Glenrothes also recently announced the winners of The Glenrothes Vintage Maker 2012, following on from the huge success of the 2011 Whisky Maker competition, which attracted close to 5,000 entries. The 12 lucky winners from the UK, USA and the rest of the world will work as The Glenrothes Vintage Makers in the heart of single malt production, Speyside, Scotland, culminating in the creation of The Glenrothes Vintage 2012, to be released when it reaches its peak of maturity.

The Glenrothes is also available in a limited range of Vintages. Rare and finite, Vintages are selected on their own unique personality and include Vintages 1988, 1995 and 1998. The Glenrothes Vintages are available from www.theglenrothes.com and specialist whisky retailers.

Notes:

1. The Glenrothes was founded in 1879
2. Little more than 2% of the distillery capacity is bottled as Single Malt to ensure exceptional quality
3. Of the 16 Vintages released to date, 12 have entirely sold out
4. It is matured in a combination of Spanish and American oak casks – the best of both worlds
5. The Glenrothes Select Reserve won a Gold Medal at the The San Francisco World Spirits Competition 2012
6. The Glenrothes Select Reserve was voted Best in Class at the World Whiskies Awards 2008 and won two Double Golds at The San Francisco World Spirits Competition 2007
7. The Glenrothes 1972 was awarded a Trophy at the 2005 International Spirits Challenge
8. The Glenrothes 1978 Vintage was voted Best Speyside Single Malt at the World Whiskies Awards 2008
9. The Glenrothes 1975 won a Double Gold award at The San Francisco World Spirits Competition 2008
10. The Glenrothes 1991 won a Gold Medal at The San Francisco World Spirits Competition 2010
11. The Glenrothes 1994 won a Gold Medal at The San Francisco World Spirits Competition 2010
12. The Glenrothes Alba Reserve won a Double Gold at The San Francisco World Spirits Competition 2010
13. “I have always felt that Glenrothes deserved to be more widely appreciated. Beautifully rounded…sophisticated after-dinner malt.” Michael Jackson’s Malt Whisky Companion
14. Jim Murray, in his Whisky Bible, refers to The Glenrothes Select Reserve; “One of the softest deliveries on Speyside, the silky barley and citrus caress the tastebuds with rare tenderness” and scores it 24 out of 25