SOUTHERN COMFORT DEBUTS LINGO COPS CAMPAIGN

Becomes First Spirits Brand To Use Crowdsourced TV Spots

June, 2012, LOUISVILLE, KY – Southern Comfort is debuting a two month national television and online video campaign to support the Southern Comfort and Cola call drink. The “Lingo Cops” series begins airing the week of June 4.

After conducting a crowdsourcing assignment for the newest Southern Comfort advertising campaign, the “Lingo Cops” series was selected. People submitted their commercials through Poptent (www.poptent.com), an online community of creative videographers looking to have their ideas and work adopted by major brands and high-profile organizations. The assignment asked creators to put together a 30-second spot messaging “Southern Comfort & Cola” to consumers. The selected series will help launch the Southern Comfort & Cola ad campaign through the summer via broadcast TV and online digital media. The spots can be viewed here: http://www.youtube.com/southerncomfort

Poptent member RezFX, a three-person production group based in Fort Wayne, Indiana, conceived and developed three parallel “Lingo Cops” spots to drive user engagement and get consumer input on a new drink name for Southern Comfort & Cola. The first will air on TV, asking viewers to check-out Facebook, where two other ads further drive engagement around the new drink name.

“While Southern Comfort is one of the most versatile spirits on the market, the simple Southern Comfort & Cola has long been a signature drink for the brand,” said John Tichenor, VP, Group Brand Director, Southern Comfort. “This new ad campaign highlights how well SoCo & Cola go together in a humorous way through the introduction of the Lingo Cops.”

The two month national television buy will include commercials on ESPN, TBS, FX, NBC Sports Network, Comedy Central along with the first ever network TV airing for Southern Comfort on late night programs. Two versions of the commercial will air, one messaging Southern Comfort and Cola while another will message Southern Comfort Bold Black Cherry, a new product launching this summer from Southern Comfort.

About Southern Comfort

Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand. Please visit us at SouthernComfort.com and facebook.com/southerncomfort.

About Poptent

Poptent (www.poptent.com) is a global video production company which harnesses the collective skills of a powerful social network of nearly 50,000 videographers in 140 countries to produce commercials and other video assets for Fortune 500 brands and agencies. Providing end-to-end video services, Poptent works with clients to develop high-quality commercials and other video content with unprecedented speed and at a fraction of the cost of traditional methods. Brands which “Poptent” their videos have access to Poptent’s global creative talent pool and take advantage of its attendant treasure trove of creative ideas. Poptent creators benefit through industry networking and the other resources available to them at Poptent, and by having their work seen, reviewed and potentially purchased by leading brands and ad agencies. Poptent’s principal offices are in Southern California and suburban Philadelphia, with regional sales offices in New York, Chicago, and other key US markets. The company also opened an office in Sao Paulo, Brazil in mid-2011.