CASKERS LAUNCHES TO BRING UNIQUE CRAFT SPIRITS FROM AROUND THE WORLD TO ITS MEMBERS

New York, June, 2012 — Caskers [ http://www.caskers.com ], an invitation-only membership site for craft spirits, announced today the beta launch of its website. With its launch, Caskers will increase the reach of the growing community of craft distilleries that have sprouted up around the world in recent years.

Craft distilleries struggle to gain meaningful distribution outside of their local area, and accordingly, fail to generate brand-recognition despite their excellent quality. In addition, consumers are inundated with brand-name, “corporate” spirits at most local retailers. These factors make it nearly impossible for the average consumer to find and try the terrific craft spirits being made today. Caskers solves this problem by working with craft distilleries and other experts across the industry to source and curate the finest craft spirits, and then markets and makes them available for purchase on Caskers’ website. Distilleries are able to reach new markets, while consumers are able to access the best craft spirits, regardless of where they live.

The number of craft distilleries has exploded in the past decade, from fewer than 25 in 2000 to over 300 today. Spirits also represent a growing segment of the nearly $60 billion U.S. alcohol industry, accounting for nearly 34% of all sales, with approximately 1,800 new spirits products introduced in the past three years alone, according to the Distilled Spirits Council of the United States.

“It’s an exciting time to be in the craft spirits business,” said Bill Owens, President of the American Distilling Institute. “Caskers is ideally placed to help continue the fast growth of the craft spirits segment, while introducing fantastic products to new customers across the country.”

Founded by Steven Abt and Moiz Ali, two former corporate attorneys who were classmates at Harvard Law School, Caskers is an invitation-only membership site. 

Whisky Intelligence readers can go to http://caskers.com/register and use the invite code “EARLYBIRD” to access the site!