SHORT FILM BY CHIVAS REGAL TO BE UNVEILED IN CANNES

Film part of new plans to raise awareness of FilmAid International

The 65th edition of the Festival de Cannes will see Chivas Regal increase its commitment to cinema and film by unveiling plans to raise awareness of its global charity partner FilmAid International.

One year on from launching the global partnership in Cannes, which was supported by FilmAid Global Artists Council member Robert De Niro, Chivas will hold a screening of a new short film, which brings to life some of the work that has been made possible through the partnership to date.

FilmAid Global Artists Council member Robert De Niro, FilmAid founder Caroline Baron and Chivas Regal Brand Director James Slack at the 2011 announcement of the Chivas / FilmAid partnership

For a preview of the film and an exclusive insight into FilmAid in action, watch this teaser compiled using specially commissioned photographs by Olivia Arthur of Magnum Photography: http://youtu.be/8LC5Nikz-gQ

In addition to reflecting on the work that has been done so far, Chivas will reveal its plans to raise awareness for FilmAid over the next 12 months.

To find out more and follow Chivas news in Cannes please visit: http://blog.chivas.com

Notes:

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.8 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

Chivas website: www.chivas.com

Chivas blog: http://blog.chivas.com

Chivas facebook: www.facebook.com/chivasregal

Chivas twitter: www.twitter.com/chivasglobal

About FilmAid

FilmAid is a non-profit organisation that uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need.

FilmAid website: www.filmaid.org