THE FAMOUS GROUSE EXPERIENCE CELEBRATES 10TH BIRTHDAY

The Famous Grouse Experience is celebrating its 10th birthday this year and to mark this milestone the distillery is launching a new Celebration Tour that will run from April through to the end of the year.

Glenturret Distillery is the oldest working and most visited distillery in Scotland and 10 years ago also became the spiritual home of Scotland’s favourite whisky when The Famous Grouse Experience opened its doors on the historic site.

A decade after first opening to the public, The Famous Grouse Experience has seen close to one million visitors through its doors and boasts a number of accolades including winning a BAFTA in 2007 and receiving the 5* visitor attraction rating from Visit Scotland for the last 16 years.

The Celebration Tour gives visitors the chance to learn about the highly skilled blending process used to make The Famous Grouse, as well as the traditional production of Glenturret single malt, one of the malts used to make The Famous Grouse. Following a tour of the distillery and the interactive zone visitors will be taken to the tasting bar to sample a superb selection of whiskies including: The Famous Grouse Celebration Blend, Highland Park 25 year old, The Famous Grouse Gold Reserve and The Naked Grouse.

Tracy McCafferty, General Manager of The Famous Grouse Experience, commented: “This year marks a great milestone for us and the launch of our fantastic new Celebration Tour is just one of the activities we will be organising to mark our 10th birthday. We have welcomed visitors from all across the world over the past 10 years and hope many old and new visitors will come along to help us celebrate this special year.”

The Celebration Tour costs just £14.95 and includes five whisky samples.

About The Famous Grouse (www.thefamousgrouse.com)

The Famous Grouse is the no. 1 whisky in Scotland and no. 6 blended whisky worldwide.
The Famous Grouse has been the best selling whisky in Scotland since 1980.
The Famous Grouse is exported to over 100 countries.
Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand.
The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse
The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today
The Famous Grouse Experience is the most visited distillery in Scotland. (www.thefamousgrouse.com/experience)

About The Famous Grouse Experience

The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland (receiving an average of 100,000 visitors a year).
The distillery offers the opportunity to learn about how a single malt is made in the traditional way, as well as learning about where some of the Glenturret single malt ends up – in the blending of The Famous Grouse.
Not only is The Experience an attraction for tourists, offering three types of tours – ‘The Experience’, ‘The Celebration Tour’ and ‘Warehouse no. 9’ – as well as a cafe and shop, it also caters for corporate functions and private hire. The Experience has conference facilities for team meetings and away days and can be used in the evenings for events catering for up to 275 (248 seated).
· The visitor attraction has received a number of prestigious awards in recent years including three consecutive Thistle Awards in 2007, 2008 and 2009, for People Development, Customer Service and Business Tourism respectively. In addition to this it has been awarded Perthshire Chamber of Commerce Star Awards for Customer Service and Retail in November 2008, Customer Service in 2009 and Training and Development in 2011.

· Opening Hours 9am – 6pm. First Tour 9.30am & Last Tour 4.30pm. Tours from £7.50. Children under 12 go free. For more information please visit www.thefamousgrouse.com/ visit-us or call 01764 656565.