Speyburn launches new packaging and invites enthusiasts to join Clan Speyburn

peyburn Highland Single Malt Whisky has revealed a new fresher and more contemporary look for its award-winning core expressions – Speyburn 10 Year Old and Speyburn Bradan Orach. The iconic single malt has enjoyed a sustained growth in recent years with the United States being the single biggest market for the brand. The new packaging reflects Speyburn’s status as one of the favourite classic Speyside whiskies. The new bottle shape, label and sleeve are designed to boost brand exposure in retail outlets, increase giftability and, above all, enhance consumer experience.

The changes made to the look of the core expressions are significant, yet the key elements which make Speyburn recognisable world-wide have been retained. Each bottle features a picture of Speyburn, one of the most photographed single malt distilleries in Scotland, situated on the northern edge of the town of Rothes. Speyburn 10 Year Old remains to be clad in its signature emerald green.

Clan Speyburn

The great new look is not the only big news from Speyburn this month. The brand has just launched Clan Speyburn, a members area on the new brand website which offers Speyburn fans an opportunity to sign up and enjoy:

· A Welcome Pack including a Clan Speyburn pin badge to wear with pride
· A regular newsletter called ‘The Gibbet’ with news from the banks of Granty Burn
· Special offers, including bottlings exclusively available to Clan Members

Notes

· The Speyburn Distillery was founded in 1897 by John Hopkins.
· The Distillery still features unique Henning’s Pneumatic Drum Maltings which are the only example in the world. Although they stopped working in 1967 they still attract regular visitors as a vital part of Scotch whisky’s rich history.
· Speyburn draws production water from Granty Burn famed for its purity and world-class salmon fishing
· Speyburn 25 Year Old ‘Solera’ has recently won the Best Highland Single Malt Whisky award at Whisky Magazine’s World Whiskies Awards 2012
· Speyburn is part International Beverage Holdings, the international arm of ThaiBev. Other well-known whisky brands in the International Beverage Holdings portfolio include anCnoc, Balblair, Catto’s, Hankey Bannister and Old Pulteney.