Become The Host With The Most – Scotch Whisky News

Become The Host With The Most

Chivas Regal has joined forces with party maestros Andre and Lionel of Le Baron to launch a gentleman’s guide to becoming the ultimate host at home.

‘The Art of Hosting’ will teach the tricks of the trade when it comes to pulling off a great party. From concocting simple cocktails certain to impress, to creating that perfect ambience, the Art of Hosting is an expert guide on everything required by the discerning gentleman who wants to entertain in style, inside.

A bespoke playlist created by the Le Baron duo with ‘home-tainment’ in mind is also available to download from www.chivas.com/artofhosting. And all the top tips can be accessed exclusively by those who buy the Chivas & Le Baron limited edition bottle.

André of Le Baron nightclub fame said: “Entertaining at home is so popular right now and we wanted to create a collection which would really inspire people to host their own parties with confidence and with style. With Chivas at the heart of the celebration, who can resist – let the party begin!”

Notes:

The Chivas Regal & Le Baron Limited Edition will be available globally from April 2012 and will retail at a premium of approximately 10% compared to Chivas Regal 12 Year Old.

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

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