HIGHLAND PARK BRINGS 21 YEAR OLD TO UK MARKET

Highland Park is launching a 21 year old single malt into its UK portfolio for the first time, two years after it was removed from global distribution following a complete sell out of the award winning product.

Limited stock of Highland Park 21 year old, which was named ‘best whisky in the world 2009’ in the World Whisky Awards, is now available. Significant demand is expected, including in the restaurant trade which has seen a 151% increase in premium malts sales.

Matured in mainly American oak Sherry casks, Highland Park 21 year old is full flavoured with hints of candied orange peel and spicy dark chocolate leading to a rich smoky sensation. It is Orkney sunset reddish gold in appearance, with a complex sweet smoky finish.

Gerry Tosh, Global Marketing Manager, Highland Park commented: “Bottling the 21 year old at 47.5% gives this particular expression maximum flavour delivery, which is always a priority for Highland Park. It also has drier smokier notes allowing whisky drinkers the opportunity to taste another side of Highland Park. It is fantastic to be bringing this to consumers in the UK. ”

Highland Park 21 year old will join Highland Park’s permanent portfolio of 12, 18, 25, 30 and 40 year old single malts. It will be available from specialist independent whisky retailers throughout the UK, the Highland Park distillery and www.highlandpark.co.uk at a RRP of £100. It will also be available in selected bars and restaurants.

www.highlandpark.co.uk

Notes:

Premium Malts gain +151% volume increase in restaurants. Source: CGA P02 2011.

Highland Park 21 year old tasting notes:

Appearance: Natural colour, reddish gold Orkney sunset
Nose: Butterscotch, dark chocolate and orange
Palate: Full flavor, candied orange peel with spicy dark chocolate leading to a rich smoky sensation
Finish: Rich, complex, sweet smoky sensation then soft medium dry

Highland Park: Five keystones contribute to making the Best Spirit in the World:Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park single malt Scotch whisky.Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park single malt Scotch whisky.Cool maturation enhances the smooth character of Highland Park single malt Scotch whisky.Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park single malt Scotch whisky.Cask harmonisation ensures consistency and balance in Highland Park single malt Scotch whisky.Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently including ‘best new whisky release of the year 2009’ for its 40-year-old single malt and ‘best whisky in the world 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.