Benromach Three Tens Continues for Fifth Year
Benromach Single Malt Scotch Whisky has been announced by No Fuss Events as headline sponsor for the legendry Three Ten Series cross country mountain bike races for the fifth consecutive year.
The Three Tens are a series of 10 hour mountain bike endurance events in which individuals or teams of two, three or four compete over a 10 mile course (approx) for 10 hours in a bid to complete the most laps.
The series will return to North Wales following last year’s success which saw around 300 professional, amateur and novice cyclists – including former trial world champion Ben Savage – compete in Coed Llandegla, Denbighshire. It was the first time the Benromach Three Tens Series has ever been held outside Scotland.
David Urquhart, Joint Managing Director at Gordon & MacPhail, proprietors of Benromach Distillery said: “We’re excited to be continuing our sponsorship of the Three Tens as it grows in popularity across the UK and internationally. Those competing in these events are typical of the Benromach drinker being someone who is adventurous, challenges the norm and seeks to share experiences with like-minded people. We look forward to working with No Fuss to encourage more people to take part in these fun, sporting events.”
The event introduced by Fort William based No Fuss Events in 2005, has proved immensely popular, attracting both novice and experts to take on the challenge as teams. New for 2012 No Fuss and Benromach are also encouraging the country’s top pub, hotel or café mountain biking team, of various levels of ability, to take part in any of the 10’s series.
10 Under the Ben, the flagship of the series, will be held in Fort William – the UK’s premier mountain bike destination and Outdoor Capital of the UK – on Saturday 26 May. More than 750 riders from all over the UK and the rest of the world, including New Zealand and Canada, have experienced the awesome course on some fantastic trails within Forestry Commission Scotland’s Leanachan Forest. 10 at Kirroughtree will take place in Galloway on Saturday 7 July and 10 Yn Llandegla will round off the Benromach Three Tens Series in North Wales on the Saturday 18 August.
David (Spook) Murno, partner from No Fuss Events said: “We are delighted to be working with Benromach again in 2012, Benromach are part of the family at No Fuss. The events are all about recreational riders, as well as a scattering of elite racers, off road riders and weekend warriors participating in a sport that we all love, it’s all about like-minded people; and having a good time in a fun and relaxed environment.”
As well as commitment to the Three Ten Series, Benromach will provide spot prizes and the opportunity for participants to sample Benromach Traditional Speyside Single Malt Scotch Whisky.
Located on the outskirts of Forres, Benromach is Speyside’s smallest working distillery. Only two experienced distiller’s hand-craft Benromach using the finest Scottish barley and pure spring water from the nearby Romach Hills. Specially selected casks are then filled with the new make spirit before being left to mature at the distillery for many years.
To enter the mountain bike challenge visit www.nofussevents.co.uk. If you would like to represent your pub, hotel or café in the series then all you have to do is get a team of four together and purchase a ticket, come along and enjoy not only Great Mountain biking but craic and entertainment in abundance.
Notes
1. Benromach distillery is Speyside’s smallest. Based in Forres, just two expert distillers make this, golden malt whisky.
2. Established in 1898, Benromach distillery changed hands many times and was virtually derelict when bought by family firm Gordon & MacPhail in 1993. Drawing on generations of whisky expertise, the company carried out a painstaking refurbishment and the distillery was officially re-opened by Prince Charles in 1998.
3. Benromach and No Fuss Events have been working together since 2008.
4. Benromach expressions include its flagship malt whisky Benromach Ten Years Old which is created from the finest Scottish barley and pure spring water from the nearby Romach hills. After being matured for at least ten years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke. Visit www.benromach.com for more details and information about other Benromach expressions.
