JOHNNIE WALKER® BLUE LABEL™ ANNOUNCES NEW LOOK FOR ICONIC LUXURY BOTTLE
JOHNNIE WALKER BLUE LABEL, the pinnacle Scotch Whisky blend from the House of Johnnie Walker, has unveiled a brand new look for its iconic luxury bottle.
Inspired by the original 19th century Johnnie Walker bottle, the contemporary redesign of this famous bottle features crafted details embodying rarity and exclusivity, and reflecting the House of Johnnie Walker’s commitment to both heritage and modernity. An ultra-thick glass base and side walls made from light blue glass frame the blend inside, allowing the whisky to shine through. The iconic John Walker & Sons monogram and Royal Warrant are printed directly onto the glass in a rich gold colour, while each bottle is individually numbered to reflect the limited nature of this Scotch Whisky.
The new bottle is presented in a redesigned luxurious, silk touch effect box, the outer finely embossed with the gold John Walker & Sons monogram and Royal Warrant, and inside, the bottle is delicately framed by a gold lining, reflecting light onto the Scotch Whisky within.
Speaking of the redesign James Pennefather, Managing Director Reserve GB, said: “Johnnie Walker Blue Label is built on an unwavering commitment to blending excellence. This commitment to excellence is something that our new bottle reflects in every way and we believe that it is now as beautifully crafted as the Scotch Whisky it contains.”
The commemoration of Alex Walker’s remarkable Old Highland Whisky of 1867, Johnnie Walker Blue Label is a skilful blend of the rarest whiskies taken from the four corners of Scotland. Handpicked by Master Blender Jim Beveridge, only 1 in 10,000 casks are deemed of sufficient character to deliver the remarkably smooth signature taste of Johnnie Walker Blue Label. Part of an unbroken blending heritage stretching back over 190 years, Jim nurtures and blends in small batches, to create this most intense and complex of whiskies.
To mark the launch of the new bottle, the first 1,867 numbered bottles will each be personally gifted to those who have made extraordinary accomplishments today. Alongside this, The House of Johnnie Walker has commissioned the Johnnie Walker Blue Label Journal, a chronicle that tells the inspirational story of Johnnie Walker Blue Label’s epic journey from the four corners of Scotland to the four corners of the world.
The new look bottle will be priced at RRP £200 and available from usual Johnnie Walker Blue Label stockists from September 2011.
Notes
About JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whisky
JOHNNIE WALKER BLUE LABEL is the pinnacle of Blended Scotch Whisky from the House of JOHNNIE WALKER.
The rare casks used in blending JOHNNIE WALKER BLUE LABEL are truly special, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste.
The rare craft that lies behind JOHNNIE WALKER BLUE LABEL sees today’s Master Blender, Jim Beveridge, hand-picking and skilfully blending rare whiskies, with elusive flavours, drawn from the four corners of Scotland to produce a true masterpiece.
Jim, part of an unbroken blending heritage stretching back over 190 years, nurtures supremely rare casks, from unparalleled reserves, for as long as they take to mature to perfection, and then blends them in small batches to create this most intense and complex of whiskies.
Presented in individually numbered bottles, it is reminiscent of the 19th century style of whiskies. The Master Blender uses his decades of experience to select some of the rarest casks from the JOHNNIE WALKER reserves for their quality, character and flavour to create the powerful, complex, smooth character of BLUE LABEL. Using a relatively small number of whiskies requires incredible skill and exceptional liquids as each will play a significant contribution to the final result.
BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a JOHNNIE WALKER signature flavour) mixing with raisin sweetness. It is best savoured with the palate cleansed and cooled by iced water. One sip reveals a velvety mouth-feel, then an explosion of flavour. At once you’ll discover hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.
Available at Harrods, Selfridges and online at RoyalMileWhiskies.com
ABOUT DIAGEO
DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include JOHNNIE WALKER, GUINNESS, SMIRNOFF, J&B, BAILEYS, CUERVO, TANQUERAY, CAPTAIN MORGAN, CROWN ROYAL, BEAULIEU VINEYARD and STERLING VINEYARDS wines.
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The JOHNNIE WALKER and BLUE LABEL words and associated logos are trade marks © John Walker & Sons 2011.
