Ballantine’s Continues its Support of World Class Golf in China
As the official Scotch whisky partner, Ballantine’s will be highly visible at the tournament, both on the course and through a dedicated VIP hospitality area. Each day, the players with the lowest round of the day will be awarded with a bottle of Ballantine’s 21 Year Old, while the winning two-man team will be presented with a rare bottle of Ballantine’s 30 Year Old.
As part of Ballantine’s ongoing commitment to professional golf globally, the brand will also be supporting China’s No 1 player, Liang Wen Chong, who is a Ballantine’s brand ambassador.
The Omega Mission Hills World Cup is a unique opportunity for Ballantine’s to further participate in China’s golf boom. In recent years, the Scotch whisky brand has provided significant support to the sport’s grass roots in the region. For example, in 2007, Ballantine’s and Liang Wen Chong co-founded the Ballantine’s Golf Fund, which aims to boost the development of professional golf in China by supporting emerging talent.
In December 2010, Ballantine’s extended the reach of this commitment by establishing the Ballantine’s Dragon Team, China’s first team of professional golfers selected by a panel of the Fund’s judges for their ambition and dedication to the sport. Members of the Ballantine’s Dragon Team are offered team training with leading golf coaches, full sponsorship of members’ participation in high level tournaments as well as sponsoring their attendance at the 2011 Ballantine’s Championship.
Peter Moore, Ballantine’s Global Brand Director, comments: “We are delighted to be continuing our support of the Omega Mission Hills World Cup, as part of our long term investment in golf, both internationally and at a local level. China is key for us and it also represents one of the fastest growing golf markets in the world. Our sponsorship efforts, both at the top of the game and at grass roots level, mark our deepening commitment to this country and its golfing prowess.”
Ballantine’s association with golf can be traced back to at least 1960 when the Ballantine’s Tournament took place at Wentworth golf course. More than fifty years later, Ballantine’s is the title sponsor of the high-profile Ballantine’s Championship, Korea’s first and only European Tour event and the country’s largest golf tournament, to which the brand is committed until at least 2013. Ballantine’s has been official supplier to the Scottish Open since 2007.
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About Ballantine’s
Ballantine’s is the No 1 ultra-premium whisky in Asia Pacific, selling more than 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information please visit: www.chivasbrothers.com
