Old Pulteney Whisky Launches New Look Packaging Across Range

Old Pulteney Single Malt Scotch Whisky has revealed a re-fresh of the design of its full range, at the end of a year that has seen the ‘maritime malt’ awarded some of the whisky industry’s highest accolades.

The re-design is the first significant update of the brand’s identity for several years, and follows Old Pulteney 21 Year Old winning four of Jim Murray’s 2012 Whisky Bible Awards, including ‘World Whisky of the Year’.

It also marks an impressive year of sales for Old Pulteney, which has enjoyed 62 per cent growth in the UK as well as significant expansion in key markets across the globe.

The re-design includes a striking new look for the bottle and pack of the 12, 17 and 21 Year Old expressions in both the domestic and travel retail sectors. Changes include:

 A new logo which features the year the whisky was established – 1826 – and the rugged coastal Wick location where Old Pulteney is distilled in the very north of Scotland’s mainland
 Greater use of foil on the packaging and bolder lettering
 A re-drawing of the traditional herring drifter that’s based at Wick, and has become a symbol of the brand

Senior Brand Manager for Old Pulteney Single Malt Scotch Whisky, Margaret Mary Clarke commented: ‘Our decision to refresh Old Pulteney’s packaging has been taken with a great deal of care, given that the brand’s distinctive look has been so successful for many years. We believe the new look creates a modern evolution for the brand, reinvigorating the original design while enhancing the history and maritime identity that are so important to Old Pulteney. After listening to consumer feedback, we believe this redesign will bring greater visibility and appeal, providing a contemporary edge that continues to communicate our whisky’s quality and rich heritage.

‘The launch of this new packaging couldn’t come at a better time, following Old Pulteney 21 Year Old’s recent industry awards, which are amongst the most prestigious a whisky can receive in terms of global recognition.’
The new look Old Pulteney is now available in stores. www.oldpulteney.com

International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.
Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:
 Chang Beer: Thailand’s iconic beer brand
 Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
 Blended Whiskies: Hankey Bannister
 Mekhong: ‘The Spirit of Thailand’ since 1941
 Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of people of more than 12 nationalities, speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.