Chivas Regal Launches Heraldic Limited Edition Gift Tin by Dan Funderburgh

Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with award-winning New York illustrator, Dan Funderburgh, to launch a limited edition gift tin for its 12 Year Old expression.

The dark grey tin features a striking gold image of the lion emblem which appears on all Chivas Regal packaging, encapsulating the brand’s values of masculinity, regality, bravery and luxury. The image is made up of many elements of texture representing the rich layers and flavour in the whisky. The gift tin will be available in more than 70 markets world-wide.

James Slack, Brand Director for Chivas Regal, comments: “Known for contemporary, baroque designs inspired by historical ornamentation, Dan was the perfect artist to reflect the distinctive style and rich heritage of Chivas Regal. His bold, masculine design will appeal to the brand’s largely male consumer base, with increased on-shelf visibility, further strengthening Chivas Regal’s position as the most dynamic brand in the super premium Scotch whisky category.”

Funderburgh added: “Heraldic crests have always appealed to me aesthetically so I wanted to utilise this element of Chivas Regal in my design. Within the lion I included patterns that are relevant to the Chivas brand – some Scottish thistles and checks, interspersed with more contemporary geometric and global patterns. The aim was to achieve an end result that was bold, but with delicate details and a contemporary approach to the tradition of chivalry.”

Chivas Regal has long embraced the design community and has previously partnered with high profile names such as Christian Lacroix, Alexander McQueen and Vivienne Westwood.

Chivas Regal continues to invest in its Live with Chivalry campaign which launched in 2008 and has struck a chord with consumers in more than 60 markets.

Notes

About Dan Funderburgh
New York illustrator Dan Funderburgh was born in Seattle in 1978 and received a BFA from the University of Kansas in 2001 with a focus in illustration. After moving to New York in 2001 Dan established a partnership with the now Brooklyn based wallpaper studio Flavorpaper where his designs are hand screen printed. The wallpapers have been featured at the International Contemporary Furniture Fair, Pulse Miami and are a part of the Cooper-Hewitt’s permanent collection.

Occasional collaborations with companies like Brooks, Furni, and Gravis have allowed his work to live on bicycle seats, furniture and luggage. Dan’s personal and gallery work includes letterpress and screen prints, sculptures and installations that play off of historical ornamentation. He is known for his intricate baroque patterns, laced with contemporary reference and dry wit. He currently lives and works in Brooklyn, New York and has recently completed his first international solo show in Barcelona, Spain.

For further information visit: www.chivasbrothers.com