Chivas Regal 18 Year Old by Vivienne Westwood Scoops Top Design Award

Chivas Regal 18 Year Old by Vivienne Westwood, the innovative limited edition combining two British luxury brands, has won a coveted design award from the French marketing publication, Stratégies Magazine.

The limited edition, created by one of the world’s most acclaimed fashion designers, picked up the Packaging Design award in the Event Design Category at the 25th Annual Grand Prix Stratégies du Design awards, held in Paris on October 5th.

Launched in February 2011, Chivas Regal 18 Year Old by Vivienne Westwood is now available in more than 25 markets. The distinctive bottle proudly appears cloaked in a luxurious and unique three-piece coat featuring Vivienne Westwood’s Union Jack print, as first seen in a Gold Label collection in Paris. The pattern was particularly fitting for Chivas Regal, with the current design of the Union Flag dating back to 1801 and whisky brand owner Chivas Brothers’ roots also being traced back to this iconic year.

Organised by France’s most respected marketing title, the coveted Grand Prix Stratégies du Design is judged by leading professionals in design, including chief executive officers and directors of some of the world’s top design agencies. It recognises significant design innovations across fields as broad as packaging, product design, merchandising, web design, signage and interior design. The awards are frequently credited as being among the first to highlight emerging trends in marketing and communications and identifying designs that become reference points in their field.

James Slack, International Brand Director for Chivas Regal, said: “We are delighted that this innovative limited edition has been recognised by leaders in the field of marketing and design. This limited edition has struck a chord with luxury consumers who recognise the strong British heritage and luxury craftsmanship that serve as the foundation to both Chivas Regal 18 Year Old and Vivienne Westwood. The skill and dedication of our Master Blender, Colin Scott, is in many ways the same as that of a fashion designer – there is a true art to what they do.”

The collaboration with Vivienne Westwood marked an important step for Chivas Regal, the world’s first luxury Scotch whisky, following previous work with leading fashion houses such as Christian Lacroix.

Notes

Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

Vivienne Westwood began designing in 1971 along with her partner Malcolm McLaren, when London was at the forefront of cultural trends. By the end of the seventies Vivienne Westwood was already considered a symbol of the British avant-garde and for Autumn/Winter 1981 she showed her first catwalk presentation at Olympia in London. It was her Pirate collection which launched the New Romantic movement.

Today, the Vivienne Westwood brand offers 4 clothing ranges – Gold Label, Red Label, Anglomania and MAN plus seasonal accessories, jewellery, bags, eyewear and footwear collections. Vivienne Westwood is now recognized as a global brand and Westwood herself as one of the most influential fashion designers in the world today.