British Soldiers to Celebrate with Luxury Scotch Whisky on Epic Polar Journey

With two bottles of Chivas Regal 12 Year Old Scotch whisky in tow, six brave army veterans will cover 900 miles, 10,000 feet and subzero temperatures over a gruelling 70 days, in a race to the South Pole.

Supported by the world’s leading luxury Scotch, the group of two teams will replicate the race between British Captain, Robert Falcon Scott and Norwegian Roald Amundsen in 1911 – a journey Amundsen ultimately won, making him the first person in history to reach the South Pole.

“As we prepare to set out on this expedition, the greatest challenge will be retaining a positive team spirit that will see us through the tough times and give us the strength to keep going. We’re delighted that Chivas inspires honour, integrity and optimism, and we hope to draw upon these values throughout our months in the Antarctic,” says Henry Worsley, who is leading the upcoming Scott-Amundsen Centenary Race that sets off on 11 November.

Courage and camaraderie will come into full force as each team battles the elements, toasting a dram of Chivas as they cross each line of latitude and become one step closer to their success.

James Slack, Brand Director for Chivas Regal, comments: “Chivas’ partnership with The Race is rooted in our values of optimism, generosity and brotherhood, values that are crucial to all polar expeditions. As these brave and inspiring men battle together against all odds, the least we can do is ensure they have a decent drink as they reach each and every milestone.”

Each team will take their last dram of Chivas when they reach the South Pole, celebrating success together as one team. The empty bottles will be filled with snow from Pole, which will melt to become the purest water in the world and given to Chivas as a memento of the journey.

The Scott-Amundsen Centenary Race will raise money for the Royal British Legion in their aim to raise £25m to fund four Personnel Recovery Centres. Visit http://www.scottamundsenrace.org/  to follow the journey online.

Notes:

Chivas Regal
Chivas Regal is a truly international premium Scotch whisky brand, sold in more than 150 countries, selling over 4.2 million nine litre cases annually.

Chivas Regal is a truly global brand, sold in more than 150 countries across Europe, Asia Pacific and Americas. With annual volume sales exceeding 4.2m 9L cases (over 50m bottles a year), Chivas Regal is the No 1 Scotch whisky in China and the No 1 ultra-premium Scotch whisky in the world.

Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.