Bowmore Unveils Islay Taste Map With Martine Nouet

The ultimate companion and guide to Islay Single Malt whiskies

The interactive taste map is now live and can be viewed here: http://www.islaytastemap.com/

This autumn, Bowmore, the first Islay Single Malt whisky, has collaborated with esteemed whisky writer Martine Nouet to create the Islay Taste Map. In a bold move to support the Islay category as a whole, the map, which is the first of its kind, is the ideal guide to the complex and very varied characters of Islay’s eight magical distilleries: Ardbeg, Bruichladdich, Bunnahabhain, Caol Ila, Kilchoman, Lagavulin, Laphroaig and Bowmore. Launched as an educational tool for both the on- and off-trade, the map will also be available for consumers to access online from November.

Bringing to life the ancient elements Earth, Air, Fire and Water that make up Islay’s mild yet uncompromising climate, the map uses colour-coordinated taste profiles to illustrate how each of the elements is reflected in the whiskies from each distillery. From the peaty and mossy cues of EARTH; the floral notes of heather and sweet meadow in AIR; the smoke, bonfires and burnt wood of FIRE; to theocean air, sea salt and wet sand of WATER – each distillery has a unique taste profile. The map also explains how the whiskies taste indoors and out alongside a character profile and tasting notes.

In development for over a year, the map has been created in collaboration with esteemed whisky writer and Islay resident Martine Nouet. Known as the ‘The Queen of the Still’, Martine was carried away by Islay’s distinct yet varied fragrances when she first visited the island 20 years ago.

Founded over two centuries ago in 1779, Bowmore is the first recorded distillery on Islay and one of the oldest in Scotland. As with all Islay Single Malts, Bowmore whiskies are renowned for its peaty smokiness. The Distillery carefully smokes its own malt just as their ancestors did centuries ago, using skills handed down from generation to generation. Nurtured and matured in the legendary warehouses below sea level, the No. 1 Vaults, Bowmore Single Malt is widely acknowledged to be amongst the finest and most perfectly balanced in the world.

UK Distributor: Cellar Trends on 01283 217703 or enquiries@cellartrends.co.uk

Bowmore

The best-balanced Islay Single Malt whisky is the perfect reward after your outdoor experience.

Founded in 1779, Bowmore is the oldestDistillery on Islay, one of the Scottish isles, which make up the region known as the ‘Islands’ in the lexicon of Whisky. The other regions are the Highlands, Speyside and the Lowlands. Islay malts are famous for their characteristic smokiness and Bowmore is no exception; we carefully smoke our malt and use skills handed down from generation to generation to craft a perfectly balanced Single Malt.

Bowmore’s adherence to traditional production methods helps to shape the character of our

Single Malts. We’re one of only a few distilleries anywhere which still produces its own floor malted barley, hand-turned by traditional wooden malt shovel and hand drawn machinery. For our whiskies we draw water from the Laggan River, with its rich peaty overtones, and it’s the same Islay peat that fires the malt drying kiln.

Bowmore Distillery’s close proximity to the sea is also vital in determining the final character of our spirit. The legendary Bowmore No. 1 Vaults is where most of our whiskies spend their long lives resting quietly in the cool, dark, dampcellars below sea level, oblivious to the waves thrashing the Vault’s sea-facing wall.

They mature in oak casks, previously used for bourbon, sherry or claret, gradually developing rich and mellow flavours.

It’s this combination of peat, barley, sea breeze, water, wood, people and tradition that together create the perfectly balanced warm and smoky character of Bowmore Single Malt Whiskies.

The Bowmore domestic product range:

· Bowmore Legend
· Bowmore 12 Years Old
· Bowmore Darkest 15 Years Old (sherry cask finished)
· Bowmore 18 Years Old
· Bowmore 25 Years Old

Islay

Islay is the southernmost island of the Inner Hebrides, and is also known as “The Queen of the Hebrides.” Its mild climate and rich peaty soil make it ideal for creating whisky, and despite having a population of not much more than 3,000, it’s home to no fewer thaneight distilleries.