Ballantine’s Unveils Premium Offering for the Gifting Season

Ballantine’s, the No 1 whisky in Europe, is launching a stylish gift pack for its Finest expression, in time for the lucrative festive period. Available in 70cl, 75cl and 1L variations globally, the contemporary design aims to ensure strong shelf stand out for the blended Scotch whisky during the holiday season.

The sleek metal tin has a matt soft touch finish that gives it a contemporary look and feel. Familiar brand cues including the logo, the original George Ballantine & Son seal and the founder’s signature wrap around the tin, with elements of blue and red embossing for additional prominence.

Peter Moore, Brand Director for Ballantine’s, comments “This year’s Ballantine’s Finest gift packaging combines the rich colours that are synonymous with the brand with premium cues and contemporary finishes. The results are set to enhance brand visibility during this key sales period and attract new and existing blended Scotch whisky lovers.”

The limited edition pack will be available in more than 30 markets from October 2011 in 70cl and 75cl variations.

Notes

Ballantine’s
Ballantine’s Finest is a complex blend of single malts and grain whiskies from four renowned whisky regions of Scotland – Islay, Highlands, Speyside and Lowlands. Its elegant signature style is a balance of soft and sweet, due to the key malts of Glenburgie and Miltonduff.

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