Ballantine’s Releases its Premium Seasonal Blend in Time for Christmas – Scotch Whisky News
Ballantine’s Releases its Premium Seasonal Blend in Time for Christmas
Ballantine’s, the No 1 Scotch whisky in Europe, will be supporting the festive trading period this year with its seasonal expression, Ballantine’s Christmas Reserve. The ideal gift, this exceptional limited edition blend will attract new and existing customers during the festive season and help to strengthen the brand’s position in its key markets.
Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which is available annually for a limited period. First launched in 2010, the expression was a Scotch whisky category first, with its luxury seasonal aromas including cinnamon, orange, raisin, candy apple and pear.
Peter Moore, International Brand Director for Ballantine’s, comments: “Ballantine’s Christmas Reserve stands out as a unique category offering during a highly competitive sales period. The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period and perfectly encapsulates the flair and blending expertise that defines Ballantine’s.”
Available from October to December 2011 in key markets such as Spain, France and Taiwan, Ballantine’s Christmas Reserve is presented in a superior white presentation box, decorated with snowflakes and elements of gold foil that add a premium festive feel. The packaging also differentiates the product from the traditional blue packaging that is synonymous with the brand, ensuring maximum shelf stand-out for Ballantine’s during the busy sales period.
Tasting Notes
On the nose, Ballantine’s Christmas Reserve is rich, deep and fruity with hints of moist raisin fruitcake and sweet candy apples perfectly balanced out by caramel toffees and soft ripe pears. It tastes sweet with succulent tangy orange and a superb liquorice root and ginger flavour. The finish is very long, round and sweet.
About Ballantine’s
Ballantine’s is the No 1 ultra-premium whisky in Asia Pacific and the No 1 Scotch whisky in Europe, selling more than 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
