Ballantine’s 12 Year Old Unveils Seasonal Gift Offering

Ballantine’s, the No 1 Scotch whisky in Europe, will support the global off-trade sector during the lucrative festive period with the release of a stylish limited edition gift tin for its 12 Year Old expression. The striking gift packaging reflects the brand’s hugely successful BEYOND creative platform.

The gift pack uses modern and elegant design cues to recast key elements of Ballantine’s heritage. The tin bears the colours of the iconic Scottish Saltire flag and a series of sophisticated design and print techniques create the illusion that the tin is wrapped in a traditional Scottish tartan sash and secured with a Ballantine’s 12 kilt pin. The folds and shadows of the sash have been recreated through an intricate process of embossing which continues inside the pack where Ballantine’s 12 Year Old tasting notes are debossed on the lid.

Peter Moore, Global Brand Director for Ballantine’s, comments, “This creative and contemporary limited edition gift pack will provide Ballantine’s 12 Year Old drinkers with a specialist gift offering during a key sales period. The striking packaging, which fuses classic symbols with contemporary design, allows for maximum prominence in off-trade sales and will appeal to new and existing customers.”

BEYOND invites Ballantine’s 12 consumers to look at things in a different way and discover what lies beyond the ordinary. The creative platform has been supported with a range of contemporary art events, advertising, point of sale materials and merchandise, which have captivated consumers across the world.

Notes

Ballantine’s
Ballantine’s is the No 1 Scotch whisky in Europe and the No 1 ultra-premium whisky in Asia Pacific, selling more than 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

www.chivasbrothers.com