THE NAKED GROUSE SCORES A HAT-TRICK

The Naked Grouse – the newest member of The Famous Grouse family – has won another gold award (best in category), this time at the International Spirits Challenge. This news comes only weeks after picking up rave reviews at the Scotch Whisky Masters and the Scottish Field Whisky Challenge 2011.

The rigorous judging panel featured nine whisky experts including some of the most well known and respected master blenders in the industry. Over an intense three day period the judges nosed, tasted and assessed 350 samples from all around the world. Their verdict on The Naked Grouse was that it has “good depth and maturity, long, rich sherried finish”.

Gerry O’Donnell, Director, The Famous Grouse commented: “Any accolade from the International Spirits Challenge is highly respected within the industry, so we are delighted that The Naked Grouse has achieved a gold award and best in category. These judges have the best noses and palates in whisky, so to pick up top marks for our newest family member is a fantastic endorsement.”

The Naked Grouse, which launched across the UK and in Russia in June, contains two of the world’s most renowned malts – Highland Park and The Macallan, which are then slow-matured in first fill sweet sherry casks – amongst the most expensive in the world. This process gives the whisky an unrivalled smoothness of flavour, creating a new breed of Scotch that’s sherried, ultra smooth and easy to drink.

The Naked Grouse is available in high end bars and retail outlets such as Royal Mile Whiskies, Vintage House, Tesco and Asda priced at £27.69.

Notes:

About The Famous Grouse Family

The Famous Grouse Finest, the original member of the Famous family, is now flanked by a range of whiskies to appeal to different consumers and consumption occasions: The Famous Grouse is smooth with a chocolate orange flavour with a long, slow finish.The Snow Grouse is delicate and vanilla sweet – perfect for serving straight from the freezer. The Black Grouse is smoky but smooth and can be enjoyed neat, on the rocks or in the Black and Black. Finally The Naked Grouse, famously smooth, ultra sherried whisky ideally served on the rocks or in a classic cocktail like the Naked Old Fashioned.

About The Famous Grouse (www.thefamousgrouse.com)

The Famous Grouse is the no. 1 whisky in Scotland and no. 6 blended whisky worldwide. The Famous Grouse is exported to over 100 countries. Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.

About the International Spirits Challenge

The International Spirits Challenge is home to some of the finest palates in the world. Each of the judges must have demonstrated their skill and knowledge in spirits before joining a specialist panel. The judges are truly international and representative of the industry: they consist of the most respected leaders in the business and include master blenders, master distillers, importers, distributors, buyers, consultants, journalists, authors and independent experts.