New Whisky & Music Festival in London 24th & 25th September,  2011
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Pure Festival is a new kind of whisky event for music and whisky lovers. Taking place at The Garage in London over two days the festival boasts an excellent line up of bands on two stages. For more information visit http://www.purefestival.com

Whiskies on offer include esteemed Scottish single malts such as Ardbeg, Talisker and AnCnoc, Irish whiskey from independent distillery Cooley and premium blends such as Whyte and Mackay and Dewar’s. Well respected whisky writer, Dominic Roskrow is curating a stand where festival goers have a chance to try some of the World Whisky Masters medal winners, featuring some sensational whiskies from around the world.

The Musical line up features whisky loving artists and some of the most innovative artists around including the Danish pop-noir of The Raveonettes, James Yorkston’s laptop folk and Electric Soft Parade’s understated, anthemic, indie-rock. Moody and marvellous madrigal maidens, Smoke Fairies are a much talked about act, former Beta Band man Steve Mason is a much revered live performer while Kassidy’s harmonious pop and Charlie Waller’s rebellious soul music make for a host of sumptuous aural delights. Newly announced are celebrated former Brit Pop man Martin Rossiter and Hatcham Social and who bring their hook heavy, killer pop songs.

A host of much talked about new artists are also on display including Electricity In Our Homes, Sissy and the Blisters, Shake Tiger Shake, Ray Edwards Group, Heart Kill Giant, Roxanne De Bastion and The Cellophane Flowers. Pure festival has collaborated with respected music promoters Fierce Panda and Rock Feedback to secure some of the most exciting names in music right now.

The festival is being organised by Whisky Social Network http://www.connosr.com and who are on a mission to bring whisky to new and wider audiences.

Pure Festival is the perfect event if you love your music and want to dive deeper into the world of whisky. If you’re a seasoned whisky connoisseur you’ll find plenty to keep you occupied with Dominic Roskrow pouring some smashing world whiskies and the likes of Whyte & Mackay bringing their full range up to the Whyte & Mackay 22 years old

Whisky sampling will take place with distillers leading Pure festival goers through their individual whiskies between 4pm and 7pm. Festival goers will be able to move at their leisure from one distiller’s stand to another, sampling whichever whiskies they wish to taste as part of their ticket price and enjoying the music. Pure aims to educate people on Whisky in a fun and informative way and the festival is a unique opportunity to sample a number of fantastic whiskies in a relaxed, informal setting. Brown spirits are enjoying a huge renaissance in the UK from both male and females and there is a real demand to know more about the origins and the marked differences in different brands.

Ticket price and link – £28.50 – http://www.hmvtickets.com/events/3900

Full line up – http://www.purefestival.com

Open 4-10pm. Whisky tasting 4-7pm

Age 18+

The Smoke Fairies