Digital Enbotellarte FUTBOL 2011

The brand Something Special has always been renowned for its unique bottle shape.

Enbotellarte is an art competition born in Uruguay in 2000 which is inspired in the exclusive diamond-shaped bottle. Ever since, it has evolved significantly, moving to a digital format in 2009.

Digital Enbotellarte FUTBOL 2011 challenged artists to represent their passion for their national team through digital art, based on the Something Special bottle or icon.

The competition utilises the territory of art to strengthen the consumer perception of Something Special in key markets as an innovative and contemporary brand to consumers.

The Copa América 2011 provides an opportunity to create an artistic campaign which engaged artists with the brand through a major sporting event which is receiving worldwide media attention.

Digital Enbotellarte FUTBOL 2011 asked artists to enter a digital artwork in one the four following categories:
– Animation
– Short film
– Computer-generated art
– Digital photography

Selected pieces will be part of exhibitions hosted across Latin America and winning artworks will receive a cash prize and international exposure for the artists.

With over 1200 registered users and submitted artworks from 17 countries the 2011 edition is already a success.