HIGHLAND PARK RELEASES FINAL EDITION IN MAGNUS SERIES

The long-awaited and much anticipated third, and final, edition in Highland Park’s Magnus Series has now been released. Earl Haakon continues the story from the Orkney Inga Saga but reflects the darker, more sinister character by bringing the murderous cousin into the spotlight.

Whilst the first two bottlings in the Series celebrated the influential 11th century Earl Magnus who was canonised to become Saint Magnus only 20 years after his untimely death, his cousin Haakon was far closer to the warmongering and violent Viking of legend. It was in fact Haakon who ordered the death of Magnus under the most deceitful and murderous of circumstances.

Highland Park Earl Haakon adopts the character of its namesake through 18 year old cask strength single malt giving a character-busting ABV of 54.9%. This Orcadian beast encapsulates the spirit of Haakon, a true berserker and warrior, to capture the depth of flavour of Highland Park’s multi-award wining 18 year old but adding a new dimension achieved through one vatting. With only 3,300 bottles available worldwide, this third edition is set to sell out in record time and build on the success of both Earl Magnus and Saint Magnus.
Gerry Tosh, Head of Brand Education, Highland Park, “Both previous bottlings began the
storytelling but the introduction of Earl Haakon brings the Saga to its climax and signals the end of the Highland Park Series. This 18 year old cask strength beast is both complex in flavour and bursting with powerful character. This combination will undoubtedly appeal to our fans and I’ve no doubt that Earl Haakon will become a legend in the history of Highland Park.”

He continued, “The story of Magnus and Haakon is truly legendary in Orkney. The two were joint rulers of Orkney for a period of peace and harmony however things changed and they become enemies. Legend has it that the two agreed to meet for a peace meeting but the treacherous Haakon sailed up with eight fully-equipped warships, outnumbering Magnus and sealing his fate. Haakon had won the battle for supremacy over Orkney but it is Magnus who is remembered today. “

The Earl Haakon bottle is entirely black glass, made in the same historic way as the previous two bottlings, and is presented in an open black wood window wooden gift box.

Earl Haakon will be available from specialist independent whisky retailers throughout the UK, the Highland Park distillery and www.highlandpark.co.uk at a RRP of £160.

Tasting notes

Age: 18 year old cask strength
ABV: 54.9%

APPEARANCE: Rich russet, clear and bright
NOSE: Shellac, hot fudge, gingercake, lemon zest and blackcurrants with a hint of damsons
PALATE: Sweet vanilla, wood smoke, cedarwood and ginger
FINISH: Lingering spiciness, medium sweet and long

Please enjoy our brand responsibly. www.highlandpark.co.uk  www.drinkaware.co.uk

Notes:

Highland Park: Established in 1798 on Orkney, Highland Park is one of the most remote Scotch whisky distilleries in the world. For over 200 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection. Its range of 12, 15, 18, 21, 25, 30 and 40 year old single malts is consistently acclaimed by connoisseurs and experts. Highland Park has won a string of prestigious awards across its portfolio, most recently including ‘best new whisky release of the year 2009’ for its 40-year-old single malt and ‘best whisky in the world 2009’ for its 21-year-old expression in the World Whisky Awards, as well as four double gold awards in the San Francisco World Spirits Competition 2009.

Five keystones contribute to making the Best Spirit in the World:

• Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park single malt Scotch whisky
• Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park single malt Scotch whisky
• Cool maturation enhances the smooth character of Highland Park single malt Scotch whisky
• Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park single malt Scotch whisky
• Cask harmonisation ensures consistency and balance in Highland Park single malt Scotch whisky.