Arts an-Cnocing

anCnoc Highland Single Malt Whisky Develop Visual Art Campaign

anCnoc Highland Single Malt Scotch Whisky have revealed an extension of its brand campaign focusing on the visual arts, to provide a contemporary experience of whisky for modern day drinkers. Developing their long-standing programme of arts activity, anCnoc is working with contemporary galleries on high profile visual art exhibitions and events, enhancing the brands visibility and appeal amongst arts audiences.

The campaign builds on anCnoc’s grass roots involvement with arts organisations, refreshing existing partnerships with new elements of activity and working with several new galleries in Glasgow, Edinburgh and Aberdeen.

In Glasgow, anCnoc is working with famed performance venue The Arches to sponsor their prestigious graduate award for visual artists, Blackbox. The sponsorship realises an artist residency within the Arches, with the winner of the award creating a groundbreaking visual artwork, due to be revealed as part of The Arches Live festival this September. anCnoc also sponsors gallery exhibitions at renowned cultural landmark The Tron Theatre, within the newly unveiled anCnoc Long Gallery exhibition space. anCnoc Long gallery exhibitions are curated by Glasgow Print Studios, with the brand’s bespoke illustrations framing artist’s work. anCnoc has also forged a new partnership with Glasgow Print Studios themselves, providing sampling for exhibition openings and First Thursday events, which are part of a late night opening across the renowned Trongate 103 arts complex.

In Edinburgh, anCnoc continues to work with The Fruitmarket Gallery, while new partners include Stills Gallery and Collective with sampling activity at their opening nights. Paying testament to the location of anCnoc’s distillery at Knockdhu near Huntly, anCnoc is also working with two new Aberdeen based galleries, leading contemporary art space Peacock Visual Arts and Project Slogan.

Gillian Gibson, anCnoc Brand Manager, commented: “anCnoc is a refreshingly modern brand, and our focus is to outreach to contemporary whisky drinkers. Visual arts provide us with an exciting platform to do so and we are delighted to announce our enhanced involvement and support for so many of Scotland’s leading arts organisations.”

Notes

International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.

Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.

International Beverage brands include:

Ø Chang Beer: Thailand’s iconic beer brand

Ø Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn

Ø Blended Whiskies: Hankey Bannister

Ø Mekhong: ‘The Spirit of Thailand’ since 1941

Ø Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals

The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.