The Whisky Exchange – Ardbeg Embassy Launch – Scotch Whisky News

Dear Ladies and Gentlemen,
We’re very proud to announce that The Whisky Exchange at Vinopolis has been invited by Ardbeg to become an official Ardbeg Embassy – a privilege only a handful of specialist retailers around the globe have been offered. As an Ardbeg Embassy, we will always have a healthy range of bottles from the distillery open to sample in store. We will also be given a glorious 4.5 litre bottle of the new Ardbeg Alligator for its Committee Exclusive launch on the 1st June, which we’re under strict instructions to drink and share with other Ardbeg Committee members only. How about that!
ARDBEG EMBASSY LAUNCH,
with Michael Heads
Tuesday 31st May, 7:00pm
In celebration of this very exciting collaboration with one of our favourite Islay distilleries, we’re hosting an Ardbeg tasting evening on Tuesday 31st May, presented by Distillery Manager Michael Heads. This will also serve as a sneak preview of the Alligator, which will be sampled on the evening, just before its Committee Exclusive launch the following day. The exact line-up will remain a closely guarded secret, but suffice to say that Mickey will be bringing down a few treats from the distillery’s warehouse for us to try. We also heard a whisper that the delectable Ardbeg Land Girls may be accompanying him, so we’ve invested in a set of super-strength shackles for Toby, just in case.

For those of you unfamiliar with the distillery, Ardbeg is renowned for its heavily peated, intensely smoky style of malt whisky, very much typical of the Island – Islay – from which it comes. If you are a fan of Laphroaig or Lagavulin, this will most likely be up your street. If you’ve never tried a peated style of whisky before, it may well be worth trying a dram of Laphroaig at a reputable hostelry before you consider attending this tasting.

As demand for this tasting is likely to be astronomical, we will be offering places at the event in a slightly different fashion to the usual first-come, first-served manner. To make things as fair as possible to anyone who may be indisposed, stuck at work or otherwise unable to call us in the usual manner, we will be drawing names from a hat and offering the selected names a chance to buy 1 or 2 tickets. If you would like to come along to this spectacular night, please either send an email with your name and preferred contact number to vinopolis@thewhiskyexchange.com, or alternatively give us a call during our opening hours on +44 (0)207 403 8688. The deadline for doing this is 3:00pm, Monday 23rd May. We will run the draw on that evening, and notify the randomly selected lucky people the following day (Tuesday 24th May) by phone. You will then have 24hrs to purchase your ticket(s), priced at £30 each; otherwise we will pass the offer on to the next person in the list.
We hope that you understand our rationale behind offering places in this manner. We’d also like to point out that this is not how we intend to proceed with all tastings, it’s just that Ardbeg has something of a cult following and there’s likely to be a minor stampede for places! Also, it’s worth mentioning that while none of the TWE Team here at Vinopolis would claim to possess unwavering moral fortitude, we won’t be accepting bribes for places from anyone (you know who you are!).
Sláinte,
The Team
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