Born in the USA

Isle of Skye continues to surge in popularity in the States. We decided to find out the ‘secret to success’ from Lynn Kohl at our US Importer, ImpEx:

“It’s the blend that thinks it’s a single malt”. With a greater percentage of single malt and the added ageing in bourbon barrels, both the seasoned “Maltheads” and perhaps more importantly, the new Scotch drinker, have become aware that this fine blend is not only an affordable everyday dram but also has a richness that far surpasses their old familiar choices. Having grown-up, (now also growing beyond beers), those consumers aged 20-30’s are moving on. They do not want their father’s drink. Isle of Skye is a unique Scotch Blend and they are now claiming ownership of that uniqueness.

The success of Ian Macleod’s Isle of Skye 8 Year Old has undoubtedly whetted the appetite of the U.S. market and consumers are demanding more expressions. We at ImpEx Beverages Inc. will be introducing the Isle of Skye 12 Year Old in the Fall of 2011. To assist in promoting the new Isle of Skye 12 Year Old, ImpEx is launching the “Pub It Up” campaign which highlights our new, younger fan’s love of sports, whisky and gathering places — their local pubs and sports bars.

Read all the Isle of Skye Blended Scotch Whisky NEWS at www.isleofskyewhisky.com/news/