International Artists Leave an Impression with ‘Art of Beyond’ Bar

Revealed at the Nettie Horn Art Gallery on Vyner Street in the heart of London’s contemporary art district, the installation is a unique project involving six international, contemporary artists who have collaborated to create a premium and stylish bar that offers a whisky drinking experience beyond the ordinary.

The artists, working together for the first time, were invited to create the individual elements for a bespoke Ballantine’s 12 Year Old bar that embodied the spirit of looking beyond the ordinary. From across Europe, the artists included Oskar Zieta (Polish designer and architect), Lee Broom (British interior and product designer), Creatmosphere (French light artists), Rolf Sachs (Swiss furniture designer), Luis Galliussi (Argentinian interior designer) and Jovo Bozhinovski (Bulgarian architect and designer).

Working across a range of disciplines, each artist was chosen for their award-winning creativity in their respective fields. Whilst the process behind the ‘Art of BEYOND’ has been open and collaborative (with designers sharing their ideas and concepts with each other over a three month period) the works themselves hide secrets that bring to life the brand’s creative platform of ‘Takes you BEYOND’. The ‘Ballantine’s 12 Art of BEYOND Bar’ was designed to leave an impression by creating a layered whisky drinking experience with more to discover

Peter Moore, Global Brand Director for Ballantine’s said, “Art and design is the perfect platform to bring to life the concept of BEYOND whilst maintaining the stylish sophistication that embodies Ballantine’s 12 Year Old. We are extremely proud to have commissioned this unique collaboration; working with six very different but hugely talented artists who bring the values of authenticity and flair to their work. The ‘Art of BEYOND Bar’ is an extraordinary whisky-drinking experience that really does take you beyond.”

To celebrate the ‘Ballantine’s 12 Art of BEYOND Bar’, Ballantine’s has engaged Brand Ambassador Fredrik Olsson to design a series of bespoke Ballantine’s 12 Year Old cocktails created and inspired by the work of the six designers. The collection of six limited edition cocktails will be the signature drinks of the ‘Ballantine’s 12 Art of BEYOND’ project – a dedication to the artists and their works. .

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About Ballantine’s
Ballantine’s is the No 1 ultra-premium whisky in Asia Pacific and the No 1 Scotch whisky in Europe, selling more than 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.