CHIVAS REGAL LAUNCHES NEW GLOBAL LIVE WITH CHIVALRY TVC – Scotch Whisky News
Introduced in 2008, the high-profile campaign has already struck a chord with consumers in more than 60 markets, inspiring people the world over to live their lives in a chivalrous way.
The new campaign further strengthens this emotional connection between Chivas Regal and its contemporary consumers, demonstrating the ripple effect our everyday actions have – both good and bad.
Directed by the award-winning Jeff Labbé, the commercial highlights the positive impact the right attitude can have, with both 30 and 60 second versions demonstrating how one simple, chivalrous act can break a cycle of negativity.
The campaign, which has commenced activation in Europe, aims to salute those who bring an extraordinary attitude to their ordinary actions, inspiring others to ‘Live with Chivalry’.
Global Brand Director for Chivas Regal, James Slack says: “Since the campaign first launched in 2008, we have been inspiring people the world over to ‘Live with Chivalry’. The latest instalment will build on this by demonstrating the impact of gentlemanly behaviour, something we want to resonate with our audience.”
Notes
To view the new television commercial please visit:
http://www.chivas.com/en/INT/Campaigns/?item=0&length=L
About Chivas Regal:
Chivas Regal is a truly global brand, selling 4.2 million 9L cases annually in more than 200 countries (more than a bottle sold every second). Chivas Regal has achieved a strong global performance – No 1 in Europe and Asia, with dynamic growth in Eastern Europe, South America and most emerging markets. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
About Chivas Brothers:
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information visit www.chivasbrothers.com
