Chivas Regal 18 Year Old by Vivienne Westwood Unveiled at London Fashion Week – Scotch Whisky News

Chivas Regal 18 Year Old by Vivienne Westwood Unveiled at London Fashion Week
One of the world’s most acclaimed fashion designers, Vivienne Westwood’s creation for Chivas Regal clearly illustrates Westwood’s unparalleled reputation for design excellence and pattern cutting know how.
With the current design of the Union Flag dating back to 1801 and Chivas Brothers roots also being traced back to this iconic year, the distinctive bottle quite audaciously and proudly appears cloaked in Vivienne Westwood’s Union Jack print, as first seen in a Gold Label collection in Paris.
Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned to create a luxurious and unique three-piece coat in true Vivienne Westwood style.
Dame Vivienne Westwood said: “I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion.”
The collaboration marks an important step for Chivas Regal, the world’s first luxury Scotch whisky, following previous work with leading fashion brands Alexander McQueen and Christian Lacroix.
James Slack, International Brand Director for Chivas Regal said: “Strong British heritage and luxury craftsmanship serve as the foundation to both Chivas Regal 18 Year Old and Vivienne Westwood. The work that our Master Blender, Colin Scott, puts into crafting Chivas Regal 18 Year Old is in many ways the same to that of a fashion designer – there is a true art to what they do. As the world’s No 1 ultra premium Scotch whisky, we are delighted to work with what many would consider Britain’s most iconic fashion house.”
Chivas Regal 18 Year Old by Vivienne Westwood will be released as a limited edition with only 2,500 bottles available internationally and priced from US$495.00 duty free. The release coincides with Vivienne Westwood’s Autumn/Winter 2011 Red Label show in London.
Chivas Regal 18 Year Old is a luxurious blend of whiskies, hand-picked for their exceptional richness, including more than 20 of Scotland’s rarest single malts aged for a minimum of 18 years.
Notes
Design notes
Digitally printed on woven tie silk twill, the coat incorporates both masculinity and elegance with four precision hand-cut pieces laden with delicate gold embroidery. All silk panels are fully lined, meticulously padded and finished with silk taffeta bias binding. The design of the coat has been carefully moulded to fit the shape of the bottle and is held together with white gold, orb embossed press studs.
Recreating the detail used on all Vivienne Westwood accessories, each jacket is decorated with a complementing blue and gold flash bearing the iconic Vivienne Westwood orb. In addition, each coat displays the bottle’s unique limited edition number on the bottom panel as a sign of authenticity.
About Chivas Regal
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
About Vivienne Westwood
Vivienne Westwood began designing in 1971 along with her partner Malcolm McLaren when London was at the forefront of cultural trends. The showcase for their ideas and designs was the shop at 430 Kings Road, London. With her changing ideas of fashion came the change of not only the name of the shop but the entire decor as well. However, it was 1976 that saw Westwood and McLaren redefine a street culture of their own with punk and “Seditionaries”. By the end of the seventies Vivienne Westwood was already considered a symbol of the British avant-garde and for Autumn/Winter 1981 she showed her first catwalk presentation at Olympia in London. It was her Pirate collection which launched the New Romantic movement.
In October 1982, Westwood began to show in Paris, the first British designer to do so since Mary Quant. 1986 was the year which marked a radical change of direction for her. Street style and youth culture ceased to play a major part of her work and instead, Westwood looked to traditional Saville Row tailoring techniques, British fabrics and 17th and 18th century art for inspiration. The orb logo which was first used around this time perfectly symbolised taking tradition into the future. In 1990 Westwood was awarded the prestigious title of British designer of the year and for the second year running Westwood was awarded British Designer of the year in 1991. In 1992, Westwood was awarded the Order of the British Empire. 2004 saw the V&A host a Vivienne Westwood retrospective exhibition to celebrate her 34 years in fashion – the largest exhibition ever devoted to a living British fashion designer. The exhibition toured the world for over 4 years and was shown in over ten cities worldwide including London, Milan, Tokyo, Shanghai, Hong Kong, Canberra and San Francisco.
In 2006, her contribution to British Fashion was officially recognised when she was appointed Dame Commander of the British Empire by Her Majesty the Queen Elizabeth the Second. Today, the Vivienne Westwood brand offers 4 clothing ranges – Gold Label, Red Label, Anglomania and MAN plus seasonal accessories, jewellery, bags, eyewear and footwear collections. Vivienne Westwood today continues to show in Paris, Milan and London. She uses the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change. While still completely independent, her business continues to grow with boutiques in China and Los Angeles set to open this year. Vivienne Westwood is now recognized as a global brand and Westwood herself as one of the most influential fashion designers in the world today.
For further information visit: www.chivasbrothers.com






























