The 17th Annual Malt Advocate Whisky Awards – Whisky News
The 17th annual Malt Advocate Whisky Awards will be presented in the Spring 2011 issue of Malt Advocate magazine, due out March 1st. However, we will be announcing the award winners in advance on the Malt Advocate blog, “What Does John Know?” beginning February 16th.
As the awards are announced, they will automatically be published to Malt Advocate magazine’s Facebook page and Publisher & Editor John Hansell’s Twitter (@JohnHansell) account.
The advantage of publishing the awards on the Malt Advocate blog is two-fold:
The awards can be announced more quickly via social media than in print media, and it will help to reach a wider audience.
Announcing the awards in a blog platform allows for further discussion and interaction between whisky enthusiasts, press, and trade.
“We are always trying to be as progressive as possible,” notes Hansell. “We look forward to using social media more in the future to provide Malt Advocate readers with the best whisky experience possible — one that is complementary to Malt Advocate magazine.”
The dates the category winners will be announced are:
February 16th: Best Buy Whisk(e)y of the Year
February 17th: Artisan Whisky of the Year
February 18th: American Whiskey of the Year
February 19th: Canadian Whisky of the Year
February 20th: Irish Whiskey of the Year
February 21st: Scotch Whisky Blend of the Year
February 22nd: Scotch Whisky Single Malt of the Year
February 23rd: World Whisky of the Year
February 24th: Pioneer of the Year
February 25th: Industry Leader of the Year
February 26th: Distillery of the Year
February 27th: Lifetime Achievement Award
February 28th: Top Ten New Whiskies
Be sure to tune in to What Does John Know? beginning February 16th.
