ACCLAIMED IRISH DESIGNER PAUL DALY TOASTS ST PATRICK’S DAY WITH A SPECIAL LIMITED EDITION BOTTLE FOR JAMESON

Jameson, the world’s No 1 Irish whiskey, has teamed up with internationally acclaimed Irish artist Paul Daly to launch a new limited edition bottle for St Patrick’s Day.

The contemporary bottle design, which will appeal to collectors, was inspired by the legendary Celtic illustrations in The Book of Kells. By using a screen-printing technique, the image is textured while all gold-coloured elements are foiled to highlight the brand’s premium positioning and offer on-shelf stand-out. The launch will be supported by bespoke POS including engraved glassware and limited prints of the artwork.

The Jameson limited edition St Patrick’s Day bottle will be available from mid-February in selected markets including the UK, Latvia, Czech Republic, Bulgaria and Travel Retail Europe.

The launch forms part of the brand’s global St. Patrick’s Day celebrations, which include the Jameson Global Radio Broadcasts taking place in the Old Jameson Distillery, Dublin and the Jameson St. Patrick’s Day Party, featuring special guests Groove Armada. For the first time ever, Jameson will be broadcasting globally online via their St. Patrick’s Day radio station, JFM, streamed on www.jamesonwhiskey.com on 17th March.

Howard Southern, Jameson Marketing Director, Irish Distillers Pernod Ricard says: “Our vision is to make St Patrick’s Day more contemporary and relevant to our global consumers while raising the profile of Jameson Irish Whiskey. By commissioning contemporary artist Paul Daly, we have created a limited edition bottle, with a striking, modern design, which will be the centrepiece of our activity and will appeal to both our on and off trade customers in key markets. We are confident that it will strike a chord with our core consumers while attracting those new to the brand and category.”

Paul Daly commented: “As an Irishman who has spent much of his life abroad, the opportunity to fuse my interests in Irish culture with art and a truly Irish brand like Jameson, was one I couldn’t refuse. St Patrick’s Day is always a fun-filled celebration of the Irish, and it was a great experience creating something that consumers around the world could enjoy on the big day.”

Notes:

Paul Daly

Paul began his illustrious career at the National College of Art & Design (NCAD) in Dublin, followed by a BA Degree in Goldsmiths College, London, where he worked alongside contemporaries Gary Hume, Damien Hirst, Sarah Lucas and Fiona Rae.

With Gary, Paul set up trendy Hoxton Square and remains the longest resident in the location, having been there since 1988. Paul founded Zigfrid and its basement, Underbelly as well as numerous other bars and restaurants in London and cities around the world, including Vendome in Mayfair. Aside from his bar designs, Paul has also worked with the likes of Ozwald Boateng, setting up his first establishment on Saville Row, and also designed the props for two of U2’s World Tours.

Paul is also the Founding Director of The Elbow Room chain of bars across the UK and has worked with Treasury Holdings to produce the luxurious Spencer Dock Penthouses in Dublin. Paul hopes to be working with Treasury once again on the recently approved £5.5bn renovation plans for Battersea Power Station.

The Book of Kells

The Book of Kells is a lavishly decorated account of the four gospels, written around the year 800 AD and is thought to have inspired much of modern Celtic art. It remains an important part of Irish heritage and is still very much alive at Trinity College in Dublin, the city in which Jameson was founded.

Jameson

Jameson is the world’s No 1 Irish whiskey. Award-winning as a result of its exceptional smoothness following its unique triple distillation process, Jameson is enjoyed in over 120 countries worldwide.

The core Jameson range includes Jameson; Jameson 12 Year Old Special Reserve; Jameson Gold Reserve; Jameson 18 Year Old Limited Reserve; Jameson Rarest Vintage Reserve and Jameson Signature Reserve (Travel Retail exclusive).

Irish Distillers Limited, part of Pernod Ricard Group, distils and distributes a range of famous Irish whiskey, gin and vodka brands internationally including Jameson, Powers, Paddy, Midleton Very Rare, Redbreast, Cork Dry Gin, Cork Crimson Gin and Huzzar Vodka.

For further information visit: www.jamesonwhiskey.com