Balblair Launches Stylish Jazz Campaign as Global Vintages Showcase
“Jazz was born in a whisky barrel” Artie Shaw
Balblair Highland Single Malt Scotch Whisky has collaborated with internationally acclaimed Jazz and Blues singer Niki King for the launch of The Balblair Vintage Lounge – a new event that will match Balblair Vintage expressions with classic jazz performances in an evocative lounge setting.
The Balblair Vintage Lounge promises both jazz and whisky enthusiasts an unforgettable experience, and plans are currently in place to stage events at luxury venues in Paris and New York, following the official campaign launch in Edinburgh during the festival season this month.
The Edinburgh event saw an exclusive range of media and guests attend the prestigious National Museum of Scotland venue on Thursday 26th August to enjoy an hour-long intimate performance by Nikki King and her three piece band. Hosted by Distillery Manager John Macdonald, guests sampled a selection of Balblair Vintage single malts in a specially created bespoke lounge, which recreated a classic vintage style and atmosphere.
Balblair is the only distillery to solely produce vintage expression whiskies which are handpicked by the Distillery Manager after a complex tasting and nosing process. Only the finest whiskies – those that have reached the peak of their perfection – are chosen and named by the year that they were laid down in cask. Like Balblair whiskies, jazz is all about perfect timing and this new creative partnership provides the ideal platform to showcase classic vintages which are timed to perfection.
Scottish born singer Niki King was a natural choice to launch the first of the Balblair Vintage Lounge events. Catapulted into the international spotlight in 2001, when she won the prestigious Perrier Jazz Vocalist of the Year award, she has since released four critically acclaimed albums. Hailed by reviewers for her beautiful reworking of Jazz classics, Niki’s enthusiasm for vintage jazz sees her perfectly placed to launch the first of Balblair’s unique experiences.
With further events to be scheduled globally over the next two years fronted by a selection of leading jazz artists, the initiative aims to introduce Balblair’s award-winning whiskies to new international audiences.
Andy Hannah, Brand Manager, Balblair Highland Single Malt Whisky says: The Balblair Vintage Lounge provides a real opportunity to introduce our multi award-winning malts to whisky enthusiasts worldwide. In Jazz and at Balblair distillery timing is everything, and it is this link that provides the perfect platform to host events which combine style, class and vintage luxury.
Balblair has become established as the quality choice for discerning malt whisky drinkers worldwide. Its contemporary design and celebrated taste reflects the time-honoured and un-rushed methods of production that have remained virtually unchanged over the years.
Niki King performing in the lounge
Notes:
The Balblair Porfolio includes;
1979 – 46% (70cl) – £84.99
1989 – 43% (70cl) – £45
1997 – 43% (70cl) – £28.99
Balblair 1979 is amber in appearance with radiant golden honey highlights. A superbly balanced malt with warm aromas of honey, toffee and vanilla that come from the long years of maturation in American oak barrels. Cloves, oranges, bananas and pears can also be detected in the aroma adding to the complexity of this exceptional Vintage. Sweet, honey vanilla flavours combine with cloves and spices leading to a rich, full-bodied, long-lasting, finish.
Balblair 1989 is mid-amber in appearance with honey-gold highlights. A full-bodied malt with aromas of raisin, green apple and hints of banana and lemon. The American oak barrels, used in the distillate’s maturation, lend a warm toffee, vanilla fragrance. On the palate there are raisins and fruits with a rich spiciness leading to a long, complex and ultimately smooth finish.
Balblair 1997 is subtly amber in appearance with rose-golden highlights. This full-bodied malt is fused with the aromas of pineapple, apricot and lemon to create a long-lasting sweet finish. On the nose, the American oak barrels used in the distillate’s maturation, produce an inviting, spicy fragrance. Hints of oak, spice and raisin combine with the sweetness of vanilla to create a long-lingering, creamy smooth finish on the palate
International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.
Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.
International Beverage brands include:
Chang Beer: Thailand’s iconic beer brand
Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
Blended Whiskies: Hankey Bannister
Mekhong: ‘The Spirit of Thailand’ since 1941
Caorunn – a small batch distilled Scottish Gin infused with 5 Celtic botanicals
The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.
Nikki King
Niki won the prestigious Perrier Jazz Vocalist of the Year award at the Café De Paris in London in 2001. She has since released four critically acclaimed albums, as well as toured throughout Britain, Asia and Europe and headlined at the Blue Note in Tokyo and London’s Ronnie Scott’s.
King prodigious talent meant she has been asked to open for Al Green and The Average White Band, as well as to collaborate with other great musicians, including revered writer/producer Bluey Maunick of Incognito.
Balblair Brand Manager Andy Hannah, Niki King and Balblair Distillery Manager John MacDonald.
