CHIVAS REGAL AND CHRISTIAN LACROIX EXTEND LUXURY PARTNERSHIP WITH NEW LIMITED EDITION 18 YEAR OLD

Chivas Regal 18 Year Old, the world’s No 1 ultra premium Scotch whisky, is extending its partnership with iconic French luxury fashion house Christian Lacroix, with the launch of a new limited edition bottle.

The strikingly exuberant Chivas Regal 18 Year Old by Christian Lacroix will offer high visibility in top end outlets around the world, following the success of the award-winning* Chivas Regal 12 Year Old magnum last year. The stunning bottle encapsulates the flamboyant creativity and innovation of Christian Lacroix while celebrating the luxury and refined quality of Chivas Regal 18 Year Old.

Inspired by the history of Chivas Regal, Lacroix’s bottle is presented in a mirrored treasure box, wrapped in embroidered jacquard fabric, maintaining the haute couture style of the fashion house. Through the use of an innovative laser metallisation technique, Lacroix delivers a lavish and sophisticated design.

Chivas Regal Global Brand Director, James Slack says: “A crafted collector’s piece, Chivas Regal 18 Year Old by Christian Lacroix perfectly represents the fusion of two celebrated luxury brands. Both Chivas Regal and Christian Lacroix share values of creativity and exuberance which are perfectly represented in this dramatic new bottle. We are honoured to include such an extraordinary piece of art in the Chivas Regal limited edition range.”

Sacha Walckhoff, Creative Director, House of Christian Lacroix, says “By creating this gold stamped and embroidered Chivas Regal 18 Year Old bottle, nestled in a precious brocade box, we believe we have, once again, conveyed the spirit of chivalry that is dear to both our brands, whilst maintaining the quintessence of luxury and exuberance inherent to the House of Christian Lacroix.”

Chivas Regal 18 Year Old is a unique blend of whiskies hand-selected by Master Blender Colin Scott for their exceptional richness, to create a sophisticated, luxurious Scotch whisky for the ultra premium market.

Chivas Regal 18 Year Old by Christian Lacroix will be released as a limited edition with only 3,000 bottles available internationally and will be available at the travel retail price of US$495.00.

Notes

* The Chivas Regal 12 Year Old Magnum by Christian Lacroix won the Jury Prize at the Monaco Formes de Luxe 2009 Awards

About Chivas Regal

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.