ONLINE WHISKY GIZMO TO TICKLE TASTEBUDS

The Scotch Malt Whisky Society has launched The Spirit Cellars, the world’s first bespoke whisky selection engine which gives users a unique and quirky way to discover the wealth of exclusive Society bottlings. 

A magical world of discovery located deep within the dark vaults of the SMWS’ website (www.smws.com/the-spirit-cellars) The Spirit Cellars combines advanced algorithms with colourful tasting notes to help customers identify their perfect SMWS malt whisky whatever the mood, place or occasion.

With an ever-changing range of single cask, single malt bottlings on offer the Society recognised that both experts and emerging enthusiasts would enjoy a new way of discovering the right choice for them.

Using technology developed for the computer dating industry, a range of engaging widgets such as MoodBot, Palate Equaliser and the Phrenology Lab assess frame of mind, personality, palate preferences and favoured flavours to introduce Society members to their ideal dram. 

Single cask malts to suit specific occasions are also recommended.  With tasting notes to complement fish and chips to an evening of tapas with friends, The Spirit Cellars whisky selection engine aims to pick out the perfect whisky for any occasion.

By providing feedback on how they choose whisky, users will have the chance to develop their own signature online gadget and win an exclusive bottle from The Scotch Malt Whisky Society’s wide range of single cask malts.

Kai Ivalo, Sales & Marketing Director of The Scotch Malt Whisky Society commented on the Society’s latest development: “Choosing the right whisky is a personal experience, with a myriad of factors affecting the final decision.  The Spirit Cellars whisky selection engine offers a guiding pathway through a minefield of choice, enabling us to pair whisky fans with the right single cask malt and ultimately ensure they get the most from their membership.” 

Notes

The Scotch Malt Whisky Society began 26 years ago when a group of discerning friends shared the price of a single cask of fine malt whisky.

The Society has over 26,000 members around the world with branches in 14 countries. It bottles over 300 single casks a year for its members from a range of more than 125 distilleries.

Members can choose from the world’s widest selection of single cask, single malt whiskies with only the very best selected and approved by the Society’s respected Tasting Panel.

Exclusive Members’ Rooms are located in Edinburgh and London for tastings, dinners, meeting and presentations.
www.smws.com