WILD TURKEY® ASSOCIATE DISTILLER EDDIE RUSSELL TO BE INDUCTED INTO THE KENTUCKY BOURBON HALL OF FAME

Fourth Generation Russell Recognized for Crafting America’s Spirit

LAWRENCEBURG, KY (September 14, 2010) – After 29 years in the Kentucky Bourbon industry, Eddie Russell, Wild Turkey® Bourbon Associate Distiller, will be inducted into the Kentucky Bourbon Hall of Fame, the highest honor given by the legendary Kentucky Bourbon industry. The ceremony will take place on September 17, 2010.

As the son of renowned Master Distiller Jimmy Russell, and the fourth generation Russell to work at the Austin Nichols distillery in Lawrenceburg, Kentucky, Eddie Russell is of an unmatched pedigree in the bourbon industry. Before being promoted to the position of Associate Distiller in 2007, Russell collaborated with his father to create “Russell’s Reserve,” the award-winning, 10-year old small-batch bourbon that serves as a testimony to the family’s heritage of distilling craftsmanship and tradition. Eddie’s experience in and knowledge of the bourbon business makes him a prime candidate for this honor.

Russell’s honor comes nine years after his father’s induction at the inaugural Kentucky Bourbon Hall of Fame ceremony in 2001. The father and son team has spent a combined 85 years crafting the iconic Wild Turkey Bourbon. “We are very pleased to hear of Eddie’s well-deserved honor,” said Andrea Conzonato, Chief Operating Officer of Skyy Spirits. “Passing down Wild Turkey’s traditions from generation to generation ensures that the brand’s integrity is kept alive through timeless processes and an uncompromising focus on quality.”

The Kentucky Bourbon Hall of Fame induction is one of many events that comprise the annual Kentucky Bourbon Festival, which takes place this year from September 14 to 19 in historic Bardstown, KY. Candidates are nominated each year by the bourbon distilleries as well as by the Kentucky Bourbon Festival itself, and are finally selected by the Kentucky Distillers’ Association. In order to be selected for induction, candidates must have spent numerous years working in distillery operations or bourbon promotions, and contributed significantly to bourbon’s stature and awareness worldwide.

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For further information on Wild Turkey history visit: http://www.camparigroup.com/en/press_media/history_communication/wild_turkey_html.jsp

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.