CHIVAS BROTHERS APPOINTS NEW HEAD OF PUBLIC RELATIONS

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has appointed Jennie Norrish as Head of Public Relations.

Norrish, who has 10 years’ experience in the communications industry, joined Chivas Brothers in June 2008 as International PR Manager, working on a freelance contract. She will lead a team of two International PR Managers and one Communications Executive.

In the newly created role of Head of Public Relations, reporting to Communications Director, Vanessa Wright, Norrish will direct global strategic communications plans and budgets for Chivas Brothers and its brands. She will develop long-term corporate media relations and reputation management plans, as well as initiating global consumer, trade and travel retail PR campaigns across all the company’s brands.

Norrish said: “I am really looking forward to developing this new position at Chivas Brothers. It is a great opportunity to make a difference within a leading international company, working with professionals who are truly passionate about their brands and their industry.”

Before working at Chivas Brothers, Norrish managed a team at Impact Porter Novelli (IPN) in Dubai, the Middle East regional office of Porter Novelli. Her focus at IPN was on luxury and corporate PR, working across Gulf Co-operation Countries, the Levant region and Egypt. Previously, Norrish was Communications Manager at energy company e.on.

Notes:

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.